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Consumer and Market Insights Meat in Colombia

Category : Food & Beverages  | Published Date : Nov-2016 | Pages : 86
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Summary
Colombia's Meat market is led by Fresh Meat (Counter) which forms the largest category in terms of both volume and value in 2015. The 'Ambient Meat' category is forecast to register the fastest growth among all categories during the review period 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel, while Rigid Plastics is the most commonly used packaging material in the Colombian Meat market. The young and prosperous population is driving demand for gourmet and premium Meat products, while busy consumers desirequick and convenient solutions.

Key Findings
- The Meat market in Colombia is forecast to grow at a CAGR of 3.1% during 2015-2020 in value terms.

- The Fresh Meat (Counter) category has the highest volume share in the overall Meat market.

- The Turkey segment is expected to gain maximum share growth within the Fresh Meat (Counter) category.

- Kids and Babies and Older Young Adults are the key age cohorts for Chilled Raw Packaged Meat - Processed consumption.

- Food and Drinks Specialists is the leading distribution channel in the 'Chilled Raw Packaged Meat - Processed' category.

- Rigid Plastics is the most commonly used packaging material in the Colombian Meat market.

Synopsis
Canadean's Consumer and Market Insights report on the Meat market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015 
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Can-Food, Bag/Sachet, Film, and others
- Consumer level trends: Top four consumer trends which influence Meat products consumption
- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of ContentsIntroduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics
- Value and volume analysis for Colombia's Meat market
- Impact of exchange rate fluctuations on Colombia's Meat market
- Degree of trade up/down in Colombia's Meatmarket
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing
- Volume consumption analysis by gender, age, education and urbanization -at category level

Retail Landscape and Key Distribution Channels
- Leading retailers in Colombia's Food market
- Leading distribution channels (value terms) in Colombia's Meat market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value terms) by category

Packaging
- Meat market by type of packaging material/container (in volume terms)
- Meat market by type of packaging closure/outer (in volume terms)
- Meat market by type of packaging, forecast (in volume terms)

Consumer trend analysis
- Canadean's consumer trend framework and explanation of the sub-trends
- For key trends in Colombia's Meat market:
- How the trend is influencing consumption in Colombia's Meat market
- How to target the trend in Colombia's Meat market
- How the trend will evolve in Colombia's Meat market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Meat market in the future

Innovation examples
- New products launched in Colombia's Meat market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About CanadeanList Of TablesTable 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in COP and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to COP
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by category, 2015List Of FiguresFigure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Meat market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value), 2015
Figure 14: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 15:Growth in key packaging material, container, closure and outer type, 2015-2020
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Publisher Name : Canadean

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