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Consumer and Market Insights: Meat Market in China

Category : Food & Beverages  | Published Date : Jul-2015 | Pages : 141
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Summary
The Consumer and Market Insights: Meat Market in China report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumer behaviors.

Key Findings
- Demand for store-own brands is growing at a faster pace than branded products in China, illustrating the need for products that offer value for money

- Changes in the economical structure has resulted in a restructuring of day-to-day consumer life and their consequent behaviour, impacting on Meat consumption levels

- The Chinese diet is becoming more in line with traditional Western diets; the rising popularity and consumption of burgers and hotdogs are a good example of this

Synopsis
This reportidentifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Get access to:

- Figures that showcase the number of times consumers of different age groups and gender consume Meat, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

- A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.

- The degree of influence that Canadean's20 key consumer trends have on Meat consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.

- Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.

- International and China-specific product innovation examples targeting key consumer needs -compare your products against top performers.

Reasons To Buy
- Get access to Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Meat market

- Quantify the influence of 20 consumption motivations in the Meat sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches
Table Of ContentsIntroduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Chinese Meat market
Consumer preferences in Meat categories
Historical and projected consumption in the Chinese Meat market
Comparison of the Chinese Meat market to other key countries
Market volume of China Meat by category
Historical and projected market value of the Chinese Meat by category
Winners and losers in the Chinese Meat market
Segment share of the category and change in market share in the Chinese Meat market
Penetration of private label, by categories, in the Chinese Meat market
Private label performance compare to national brands in the Chinese Meat market
Leading companies in the Chinese Meat market by category
Leading brands in the Chinese Meat market by category
Retailer and packaging
Leading retailers in the Chinese food market
Major Foodservice Operators in the Chinese Meat market
Leading distribution channels in the Chinese Meat market
Leading distribution channels by category in the Chinese Meat market
China Meat market by type of packaging
Retailer and packaging (cont.)
China Meat market by type of packaging closure/outer
China Meat market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Chinese Meat market
Private Label consumption occasions by age and gender in the Chinese Meat market
Under/Over-consumption levels in the Chinese Meat market by gender and age
Consumption frequency by type of consumer in the Chinese Meat market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in the Chinese Meat market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Chinese Meat market
Market volume of the Chinese Meat market by category and trend
For leading trends in the Chinese Meat market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Chinese Meat market
How to target the trend in the Chinese Meat market
How the trend will evolve in the Chinese Meat market
Innovation examples
New product example launches in the Chinese Meat market
New product example launches in the global Meat market
Actions and Recommendations
How to successfully target key trends in the Chinese Meat market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
An explanation of the sub-trends
Methodology notes
About CanadeanList Of TablesTable 1: Country Indicators - overall food value and volume, 2014
Table 2: Market value analysis in CNY and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Inter-country volume and growth analysis, 2009-2019
Table 5: Average prices (CNY) by category, 2014
Table 6: Segment level analysis by category, 2014
Table 7: Leading retailers and store count
Table 8: Over/ under consumption by gender and age, 2013
Table 9: Level of influence of a consumer survey trend on consumption by volume, 2013
Table 10: Level of influence of a consumer survey trend on consumption by category volume, 2013List Of FiguresFigure 1: Macro economic analysis: GDP per capita, Population , CPI (2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (CNY, USD) and volume analysis, 2009-2019
Figure 4: Market volume share analysis by categories, 2014
Figure 5: Consumers purchase behavior - Trading up/down, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Private label penetration by categories, 2014
Figure 9: Private label and brand share growth, 2011-2014
Figure 10: Leading companies by categories with market share, 2014
Figure 11: Leading brands by categories with market share, 2014
Figure 12: Leading distribution channels, overall food, 2010-2013
Figure 13: Leading distribution channels by category, 2014
Figure 14: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 15: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 16: Consumption occasions by gender and age, 2013
Figure 17: Private label occasions by gender and age, 2013
Figure 18: Heavy, medium, or light consumption by gender, 2013
Figure 19: Heavy, medium, or light consumption by age, 2013
Figure 20: Private label consumption by age group compared to overall market consumption by age, 2013
Figure 20: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 21: Innovative new product launch - global and country specific
...
Publisher Name : Canadean

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