Consumer and Market Insights: Ice Cream Market in Poland

Category : Food & Beverages  | Published Date : Jul-2015 | Pages : 58
The Consumer and Market Insights: Ice Cream Market in Poland report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- The New Zealand Meat market is forecast to grow at a CAGR of 1.3% during 2014-2019

- Across the three Ice Cream categories analyzed, Take-home and Bulk Ice Cream is the largest consumed category with 47.5% share in 2014 also it will be the fastest growing category with a CAGR of 5.1% during 2014-2019

- The Polish Ice Cream market is highly competitive and is led by international players Artisanal Producers, Unilever PLC, Zielona Budka, P.P.L. KORAL with a combine average share of 30.2% in 2014

- Food and Drinks Specialists Sales led the distribution channel in the Polish Ice Cream market with a 52.6% share by value, while Hypermarkets and Supermarkets is slowly taking up the market, registering the fastest growth at the high CAGR of 6.1% during 2011-2014

- The use of Rigid Plastics for packaging of Ice Cream products is forecast to grow at a high CAGR of 5.1% during 2014-2019, led by increasing demand for Artisanal Ice Cream and Take-home and Bulk Ice Cream categories

The report on the Ice Cream sector in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Take-home and Bulk Ice Cream, Impulse Ice Cream - Single Serve and Artisanal Ice Cream, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more 

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

- Consumer level trends: Top four consumer trends which influence prepared meals consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of ContentsIntroduction
Report introduction and definitions
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Poland Ice Cream market
Historical and projected consumption in the Poland Ice Cream market
Degree of trade up/down-trade in the Poland Ice Cream market
Market volume of Poland Ice Cream by category
Historical and project market value of Poland Ice Cream by category
Winners and losers in the Poland Ice Cream market
Segment share of the category and change in market share in the Poland Ice Cream market
Category level pricing in the Poland Ice Cream market
Retailer and packaging
Leading retailers in the Poland food market
Leading distribution channels in the Poland Ice Cream market
Leading distribution channels by category in the Poland Ice Cream market
Poland Ice Cream market by type of packaging
Poland Ice Cream market by type of packaging closure/outer
Poland Ice Cream market by type of packaging, forecasted
Private label performance compared to national brands in the Poland Ice Cream market
Leading companies in the Poland Ice Cream market by category
Leading brands in the Poland Ice Cream market by category
Consumer trend analysis
Canadeans consumer trend framework and explanation of the sub-trends
For key trends in the Poland Ice Cream market
How the trend is influencing consumption in the Poland Ice Cream market
How to target the trend in the Poland Ice Cream market
How the trend will evolve in the Poland Ice Cream market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Poland Ice Cream market
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About CanadeanList Of TablesTable 1: Country indicators - overall food value and volume, 2014
Table 2: Market value analysis in PLN and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (PLN) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014List Of FiguresFigure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (PLN, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
Publisher Name : Canadean

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