Consumer and Market Insights: Ice Cream Market in Japan

Category : Food & Beverages  | Published Date : May-2015 | Pages : 42
This report brings together consumer insight and market data to provide a comprehensive brief of Japan's Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Findings
- The Ice Cream market in Japan registered growth at a moderate rate during the period 2009-2014 in value and volume terms.

- The Impulse Ice Cream - Single Serve category leads in terms of volume, owing to its high off-trade consumption in the Japanese Ice Cream market 

- Hypermarkets and Supermarkets is the leading distribution channel in Japan's Food market.

- Flexible Packaging is the most used packaging material in Ice Cream market in Japan.

- Glico and Lotte are the leading brands in Impulse Ice Cream - Single Serve and Take-home and Bulk Ice Cream categories

The Ice Cream market in Japan is forecast to register moderate growth in value and volume sales during 2014-2019. The Impulse Ice Cream - Single Serve category accounted for highest off-trade sales while Artisanal Ice Cream leads in terms of On-trade volume consumption. Personal Space and Time and Experience Seeking will be the key trends driving the growth in the Ice Cream market.

Reasons To Buy
This overview of the Ice Cream Market in Japan allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.
Table Of ContentsCountry Context
Market Overview
Retail Landscape and Key Distribution Channels
Brand and Private Label Share
Consumer trends
Examples of new product development
AppendixList Of TablesNAList Of FiguresNA
Publisher Name : Canadean

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