Consumer and Market Insights: Feminine Hygiene Market in Canada

Category : Consumer Goods  | Published Date : Feb-2016 | Pages : 77
The Canada's Feminine Hygiene market is forecast to register higher growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share while the Pantilinersand Shields category is forecast to register fastest growth amongst all the categories during 2015-2020. The market for washable and reusable Sanitary Pads (LunaPads) and Menstrual Cups (DivaCup) is expected to witness growth in the future due to the cost-effective, chemical-free, and eco-friendly nature of these products..

Key Findings
- Canadian Feminine Hygiene market is forecast to register  high growth, supported by low inflation and increase in GDP in the country 

- Majority of Pantilinersand Shields products were consumed by older population in Canada.

- Hypermarkets and Supermarkets occupy majority of the share in the Canadian Feminine Hygiene market.

- On-The-Go and Personalization are the major trends in the Canadian Feminine Hygiene market

- Major brands in Canada are focusing on innovations and new products launches in the Feminine Hygiene market

- Flexible packaging is the most used packaging material in the Feminine Hygiene market in Canada.

- This market is led by the international players like Kimberly-Clark Corporation, The Procter and Gamble Company and Combe incorporated

Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Canada provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons, and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share  of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more 

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics, rigid metal and others; container data for: Bag/Sachet, Film, Box, Blister Pack and others.

-  Consumer level trends: Top four consumer trends which influence Feminine Hygiene consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of ContentsIntroduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
- Value and volume analysis for the Canadian Feminine Hygiene market
- Historic and forecast consumption in the Canadian Feminine Hygiene market
- Category volume consumption analysis by gender, age, education and urbanization
- Degree of trade up/down in the Canadian Feminine Hygiene market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in the Canadian Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Canadian Feminine Hygiene market
- Leading distribution channels ((value terms) by category

- Feminine Hygiene market by type of packaging material/container (in volume terms)
- Feminine Hygiene market by type of packaging closure/outer (in volume terms)
- Feminine Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Penetration of private label by categories in the Canadian Feminine Hygiene market
- Private label growth (in value terms) compared to national brands
- Market share of leading brands (in value terms) by category

Consumer trend analysis
- Canadean's consumer trend framework and explanation of the Mega-trends
- For key trends in the Canadian Feminine Hygiene market
- How the trend is influencing consumption in the Canadian Feminine Hygiene market
- How to target the trend in the Canadian Feminine Hygiene market
- How the trend will evolve in the Canadian Feminine Hygiene market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Innovation examples
- New products launched in the Canadian Feminine Hygiene market

- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About CanadeanList Of TablesTable 1: Market value analysis in CA$ and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to CA$
Table 4: Average prices (CA$ and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015List Of FiguresFigure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by categories, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by categories, 2015
Publisher Name : Canadean

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