Consumer and Market Insights: Dairy and Soy Food in Romania

Category : Food & Beverages  | Published Date : Jul-2016 | Pages : 132
Rising GDP per capita in Romania will drive growth in the Dairy and Soy Food market in the country during 2015-2020. On-trade sales of Dairy products will be higher than Off-trade sales both in value and volume terms during the period. The Milk category accounted for majority consumption in the overall Dairy and Soy Food market while the Yogurt is forecast to be the fastest growing Off-trade sales category in value terms. Kids and Babies and Older Consumers are the key age cohorts for Dairy-Based and Soy-Based Desserts consumption.

Key Findings
- Of the nine categories analyzed, Yogurt will be the fastest growing value category, registering a CAGR of 12.2% during 2015-2020.

- Kids and Babies and Older Consumers are the key age cohorts for Dairy-Based and Soy-Based Desserts consumption.

- The Dairy and Soy Food market in Romania accounted for nearly one-fifth of the overall food retail sales in 2014.

- Royal Friesland Campina N.V. and Grouped Danone S.A. are the leading market players in Romania.

- Romanian consumers attach high importance to fresh and natural Dairy products to gain from their health benefits. However, demand for more specialized Dairy products will grow as consumers have stepped up their demand for right-for-me products.

Canadean's Consumer and Market Insights report on the Dairy and Soy Food market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Butter and Spreadable Fats, Cheese, Cream, Dairy-Based and Soy-Based Desserts, Drinkable Yogurt, From age Frais and Quark, Milk, Soymilk and Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Health and Wellness Analysis: Provides key health and wellness attributes and consumer benefits driving the sales of confectionery products in Belgium. It also provides the market share of leading companies offering confectionery products with health and wellness attributes.

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015 

- Consumer survey data: Provides category volume consumption by gender, age-group, education and urbanization.

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper and Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others

- Consumer level trends: Top four consumer trends which influence Dairy and Soy Food products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Dairy and Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of ContentsIntroduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview
- Value and volume analysis for Argentina's Confectionery market
- Impact of exchange rate fluctuations on Confectionery market
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in Argentina's Food market
- Leading distribution channels (value terms) in Argentina's Confectionery market
- Leading distribution channels ((value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment

Health and Wellness analysis
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

- Confectionery market by type of packaging material/container (in volume terms)
- Confectionery market by type of packaging closure (in volume terms)
- Confectionery market by type of packaging, forecast(in volume terms)

Consumer trend analysis
- Canadean's consumer trend framework and explanation of the sub-trends
- For key trends in Argentina's Confectionery market:
- How the trend is influencing consumption in Argentina's Confectionery market
- How to target the trend in Argentina's Confectionery market
- How the trend will evolve in Argentina's Confectionery market
- Key target demographic and the rate and which the trend will evolve
- What are the key drivers that will influence growth of confectionery market in the future

Innovation examples
- New products launched in Argentina's Confectionery market

- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Health and Wellness data
- Packaging data
- Category definitions
- Segment definitions
- Health and Wellness definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About CanadeanList Of TablesTable 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in ARS and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to ARS
Table 5: Average prices (ARS and US$) by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by segment, 2015
Table 8: Leading brands by category, 2015
Table 9: Key Health and Wellness product attributes driving sales, 2015
Table 10: Key Health and Wellness consumer benefits driving sales, 2015Lisst Of FiguresFigure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Food, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Brand share analysis by categories (by value and volume), 2015
Figure 9: Brand share analysis by segments (by value and volume), 2015
Figure 10: Key Health and Wellness companies by categories
Figure 11: Packaging analysis -key packaging material, type, closure, 2015
Figure 12: Growth in key packaging material, type, closure, 2015-2020
Publisher Name : Canadean

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