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Consumer and Market Insights Confectionery Market in Italy

Category : Food & Beverages  | Published Date : Oct-2016 | Pages : 154
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Summary
Consumer and Market Insights: Confectionery Market in Italy provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings
- The Italian Confectionery market is forecast to register similar growth during 2015-2020 compared to the review period

- Chocolate is the largest category by value in Italian Confectionery market

- Older Consumers account for majority of Sugar Confectionery consumption

- Confectionery products in small pack sizes are preferred by Italian consumers

Synopsis
Consumer and Market Insights: Confectionery Market in Italy identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

- Key consumer demographic groups driving consumption within the Italian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes over 2010-2020 for Italy, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years

- The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

- Examples of international and Italy-specific product innovation targeting key consumer needs

Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Spanish Confectionery consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Confectionery sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table Of ContentsIntroduction
- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis - Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
- Value and volume analysis for the Italian Confectionery market
- Impact of exchange rate fluctuations on the Italian Confectionery market
- Degree of trade up/down in the Italian Confectionery market (Off-trade and On-trade)
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization - at category level
- Inter-country comparison of Average Price per Kg by category
- Top variants and pack size distribution analysis
- Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels
- Leading retailers in the Italian Food market
- Leading distribution channels (value terms) in the Italian Confectionery market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in the Italian Confectionery market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis
- Value of Health and Wellness claims by category
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

Packaging
- Confectionery market by type of packaging material/container (in volume terms)
- Confectionery market by type of packaging closure/outer (in volume terms)
- Confectionery market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns
- Overall consumption occasions by age and gender in the Italian Confectionery market
- Private Label consumption occasions by age and gender in the Italian Confectionery market
- Under/Over-consumption levels in the Italian Confectionery market by gender and age
- Consumption frequency by type of consumer in the Italian Confectionery market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Italian market

Consumer trend analysis
- Canadean's consumer trend framework and explanation of the sub-trends
- For key trends in Italian Confectionery market:
- How the trend is influencing consumption in the Italian Confectionery market
- How to target the trend in the Italian Confectionery market
- How the trend will evolve in the Italian Confectionery market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of the Italian Confectionery in the future
Examples of New Product Development
- New products launched in the Italian Confectionery market
- New products launched in global the Confectionery market

Actions and Recommendations
- How to successfully target key trends in the Italian Confectionery market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Health and Wellness data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health and Wellness definitions
- Explanation of sub-trends
- Market Data Methodology.
- Consumer Data Methodology
- About CanadeanList Of TablesTable 1: Country Indicators - overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average price per kg comparison by categories
Table 10: Retailer price dynamics (includes % difference from average price)
Table 11: Leading retailers
Table 12: Leading brands by segments, 2015
Table 13: Leading brands by category, 2015
Table 14: Key Health and Wellness product attributes driving sales, 2015
Table 15: Key Health and Wellness consumer benefits driving sales, 2015List Of FiguresFigure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis (Total, Off-trade and On-trade), 2010-2020
Figure 4: Consumers purchase behavior (Off-trade) - Trading up/down, 2015
Figure 5: Consumers purchase behavior (On-trade) - Trading up/down, 2015
Figure 6: Market volume share analysis by category, 2015
Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
Figure 8: Market value growth analysis by category (On-trade), 2010-2020
Figure 9: Historic and forecast value analysis by category, 2010-2020
Figure 10: Change in market share by category, 2015-2020
Figure 11: Category volume consumption by age, gender, education and urbanisation,2015
Figure 12: Leading distribution channels, overall Food, 2011-2014
Figure 13: Leading distribution channels, overall Dairy and Soy Food, 2015
Figure 14: Leading distribution channels by category, 2015
Figure 15: Brand share analysis by category (by value and volume), 2015
Figure 16: Private label penetration by categories, 2015
Figure 17: Private label and brand share growth, 2012-2015
Figure 18: Value of key Health and Wellness claims, by category, 2010-2020
Figure 19: Leading Health and Wellness companies by category, 2015
Figure 20: Packaging analysis - key packaging material, container, closure and outer, 2015
Figure 21: Growth in key packaging material, container, closure, and outer type 2015-2020
Figure 22: Consumption occasions by gender and age, 2015
Figure 23: Private label occasions by gender and age, 2015
Figure 24: Heavy, medium, or light consumption by gender, 2015
Figure 25: Heavy, medium, or light consumption by age, 2015
Figure 26: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 27: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 28: Innovative new product launch - global and country specific
...
Publisher Name : Canadean

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