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Consumer and Market Insights: Bakery and Cereals in Hungary

Category : Food & Beverages  | Published Date : Jul-2016 | Pages : 117
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Summary
Strong economic growth and rising disposable incomes of consumers is driving the Bakery and Cereals market in Hungary. The market is led by Bread and Rolls category in value terms while the Energy Bars category is forecast to register fastest growth during 2015-2020. The market is dominated by international players such as The Kellogg company, Dr. August Oetker Kg and Mondelez International. Hypermarkets and Supermarkets is the leading distribution channel in the country.

Key Findings
- The Bakery and Cereals market in Hungary will register higher growth in value terms during 2015-2020 compared to 2010-2015.

-  The Hungarian consumers are opting for value for money products in the Bakery and Cereals market.

-  The Bread and Rolls category has the largest volume share in the overall Bakery and Cereals market

- Hypermarkets and Supermarkets and Convenience Store are the leading distribution channels in the Hungarian Bakery and Cereals market.

- Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Hungary.

Synopsis
Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015 

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of ContentsIntroduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics
- Value and volume analysis for Hungary's Bakery and Cereals market
- Impact of exchange rate fluctuations on Hungary's Bakery and Cereals market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization -at category level

Retail Landscape and Key Distribution Channels
- Leading retailers in Hungary's Food market
- Leading distribution channels (value terms) in Hungary's Bakery and Cereals market
- Leading distribution channels ((value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in Hungary's Bakery and Cereals market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis
- Value of Health and Wellness claims by category
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

Packaging
- Bakery and Cereals market by type of packaging material/container (in volume terms)
- Bakery and Cereals market by type of packaging closure/outer (in volume terms)
- Bakery and Cereals market by type of packaging, forecast(in volume terms)

Innovation examples
- New products launched in Hungary's Bakery and Cereals market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Health and Wellness data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health and Wellness definitions
- Explanation of sub-trends
- Methodology
- About CanadeanList Of TablesTable 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in HUF and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to HUF
Table 5: Market volume growth, by category, 2015-2020
Table 6: Average category level prices in HUF and US$, 2015
Table 7: Segment level analysis by category, 2015
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Table 11:Key Health and Wellness product attributes driving sales, 2015
Table 12: Key Health and Wellness consumer benefits driving sales, 2015List Of FiguresFigure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Bakery and Cereals market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Private label penetration by category, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Value of key Health and Wellness claims, by category, 2010-2020
Figure 16: Leading Health and Wellness companies by category, 2015
Figure 17: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 18:Growth in key packaging material, container, closure and outer type, 2015-2020
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Publisher Name : Canadean

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