Top

Consumer and Market Insights: Bakery and Cereals Market in Germany

Category : Food & Beverages  | Published Date : Aug-2015 | Pages : 150
enquire GET DISCOUNT
Summary
Germany's saturated and competitive Bakery and Cereals market is supported by consumers' desire for affordable indulgences. A large working population who often experience real or perceived time scarcity fuel demand for convenient packaging for both on-the-go and at-home consumption. The market has witnessed innovative new product development that effectively targets the most pertinent consumer needs, as companies look to strategically capitalize on evolving consumer behaviors through new product launches.

Key Findings
- Germany's Bakery and Cereals market is saturated

- Bread and Rolls is the most consumed Bakery and Cereals category in Germany

- Breakfast Cereals will register the fastest growth in value and volume terms during 2014-2019

- Germany's Bakery and Cereals market is driven by consumers' desire for affordable indulgence

Synopsis
Canadean's Consumer and Market Insights: Bakery and Cereals market in Germany report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Bakery and Cereals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadean's 20 key consumer trends have on Bakery and Cereals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

- International and Germany-specific product innovation examples targeting key consumer needs - compare your products against top performers

Reasons To Buy
- Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

- Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Germany's Bakery and Cereals market

- Quantify the influence of 20 consumption motivations in the Bakery and Cereals sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches
Table Of ContentsIntroduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the German Bakery and Cereals market
Consumer preferences in Bakery and Cereals categories
Historical and projected consumption in the German Bakery and Cereals market
Degree of trade up/down-trade in the German Bakery and Cereals market
Comparison of the German Bakery and Cereals market to other key countries
Market volume of Germany Bakery and Cereals, by category
Historical and projected market value of Germany Bakery and Cereals by category
Winners and losers in the German Bakery and Cereals market
Segment share of the category and change in market share in the German Bakeryand Cereals market
Penetration of private label, by categories, in the German Bakery and Cereals market
Private label performance compare to national brands in the German Bakery and Cereals market
Leading companies in the German Bakery and Cereals market, by category
Leading brands in the German Bakery and Cereals market, by category
Retailer and packaging
Leading retailers in the German food market
Leading distribution channels in the German Bakery and Cereals market
Leading distribution channels by category in the German Bakery and Cereals market
Germany's Bakery and Cereals market by type of packaging
Retailer and packaging (cont.)
Germany's Bakery and Cereals market by type of packaging closure/outer
Germany's Bakery and Cereals market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions, by age and gender, in the German Bakery and Cereals market
Private Label consumption occasions, by age and gender, in the German Bakery and Cereals market
Under/Over-consumption levels in the German Bakery and Cereals market by gender and age
Consumption frequency in the German Bakery and Cereals market by type of consumption
Private label consumption by age and gender and comparison to overall consumption levels in the German Bakery and Cereals market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the German Bakery and Cereals market
Market volume of the German Bakery and Cereals market by category and trend
For leading trends in the German Bakery and Cereals market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the German Bakery and Cereals market
How to target the trend in the German Bakery and Cereals market
How the trend will evolve in the German Bakery and Cereals market
Innovation examples
New product example launches in the German Bakery and Cereals market
New product example launches in the global Bakery and Cereals market
Actions and Recommendations
How to successfully target key trends in the German Bakery and Cereals market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
An explanation of the sub-trends
Methodology notes
About CanadeanList Of TablesTable 1: Country Indicators - overall food value and volume, 2014
Table 2: Market value analysis in EUR and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Inter-country volume and growth analysis, 2009-2019
Table 5: Average prices (EUR) by category, 2014
Table 6: Segment level analysis by category, 2014
Table 7: Leading retailers and store count
Table 8: Over/ under consumption by gender and age, 2013
Table 9: Level of influence of a consumer survey trend on consumption by volume, 2013
Table 10: Level of influence of a consumer survey trend on consumption by category volume, 2013List Of FiguresFigure 1: Macro economic analysis: GDP per capita, Population , CPI (2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (EUR, USD) and volume analysis, 2009-2019
Figure 4: Market volume share analysis by categories, 2014
Figure 5: Consumers purchase behavior - Trading up/down, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Private label penetration by categories, 2014
Figure 9: Private label and brand share growth, 2011-2014
Figure 10: Leading companies by categories with market share, 2014
Figure 11: Leading brands by categories with market share, 2014
Figure 12: Leading distribution channels, overall food, 2010-2013
Figure 13: Leading distribution channels by category, 2014
Figure 14: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 15: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 16: Consumption occasions by gender and age, 2013
Figure 17: Private label occasions by gender and age, 2013
Figure 18: Heavy, medium, or light consumption by gender, 2013
Figure 19: Heavy, medium, or light consumption by age, 2013
Figure 20: Private label consumption by age group compared to overall market consumption by age, 2013
Figure 20: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 21: Innovative new product launch - global and country specific
...
Publisher Name : Canadean

SIMILAR MARKET STUDIES

Please Select Format
Single User: US $ 6320
Multi User: US $ 12640
Corporate User: US $ 18960

NEED MORE INFORMATION
Contact us
Call us +1-971-202-1575
--- or ---
help@bigmarketresearch.com
WHY BIG MARKET RESEARCH
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.
Top