Top

Consumer and Innovation Trends in Haircare

Category : Consumer Goods  | Published Date : Nov-2013 | Pages : 1
enquire GET DISCOUNT
Summary
As consumer trends drive innovation and purchase behavior it is increasingly vital to understand how to shape products to best meet them. This brief outlines the most important consumer and product trends impacting the haircare category globally, using Canadean's TrendSights mega-trend framework as a basis to organize the key themes covered.


Synopsis
- Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the haircare category.

- Consumer insight analysis covering 24 countries globally highlights the key attitudes and behaviors driving consumers' purchase of haircare products.

- Case studies and numerous product examples throughout the brief showcase best-in-class innovations in haircare products from across the globe.

- Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.

Reasons To Buy
- How do Canadean's mega-trends apply specifically to haircare? How is this likely to evolve over the next few years?

- Where is innovation occurring in haircare and what does it look like?

- Going forward, what are some of the potential opportunities and key considerations for haircare manufacturers?

- How are industry players using the online space to more effectively engage with consumers?

Key Highlights
The fastest-growing segment within haircare is anti-dandruff, anticipated to grow at a CAGR of 7.1% over the 2012-17 period, which can be attributed to strong existing interest in emerging economies regarding dandruff and scalp treatments.

This segment is also being driven by innovation in developed markets, pointing to new consumer interest in scalp care by Western consumers.

Data provided in easy-to-use tables in Excel
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
...
Publisher Name : Canadean

SIMILAR MARKET STUDIES

Please Select Format
Single User: US $ 3450
Multi User: US $ 6900
Corporate User: US $ 10350

NEED MORE INFORMATION
Contact us
Call us +1-971-202-1575
--- or ---
help@bigmarketresearch.com
WHY BIG MARKET RESEARCH
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.
Top