Consumer and Innovation Trends in Beer 2014

Category : Food & Beverages  | Published Date : Feb-2014 | Pages : 147
The beer market, which for so long has been dominated by national brands, is changing. On the one hand there has been considerable consolidation, with several global players strengthening brands across markets. On the other hand, there has been an upsurge of small-scale, niche craft players, which are pushing the boundaries of brewing innovation.

- Each section is introduced with a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the beer category.

- Consumer insight analysis covering 23 countries globally highlights the key attitudes and behaviors that drive drinkers' beer preferences.

- Draw inspiration from numerous case studies and product examples throughout the brief that showcase best-in-class innovations for beer.

Reasons To Buy
- How do Canadean's mega-trends apply specifically to beer? How is this likely to evolve over the next few years?

- Where is innovation occurring in the beer category and what does it look like?

- To what extent are consumers willing to sacrifice taste for a healthier product?

- How are brewers incorporating sustainability and ethics considerations into their brand narratives?

- How are industry players using digital technologies to more effectively engage with consumers?

Key Highlights
Although wine is traditionally viewed as the natural accompaniment to a meal, consumer attitudes suggest that beer and food pairings are becoming not only more accepted but more appealing. Eating occasions that occur outdoors are perceived as being particularly suited to beer rather than wine.

Knowing where a product is from instills a sense of comfort and security for consumers. Origin and localism are strong consumer pulls in craft beer, which comes through in ingredient selection and product marketing, with origin and provenance featuring heavily in the sub-sector's imagery.

Data provided in easy-to-use tables in Excel
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
Publisher Name : Canadean

Published Reports
Notes: Sales, means the sales volume of Agricultural Films Revenue, means the sales value of Agricultural Films This report studies sales (consumption) of Agricultural Films in USA market, focuses on the top players, with sales, price, revenue and market share for each player, covering Ab Rani ....
US $3800
Notes: Sales, means the sales volume of Piglet Feed Revenue, means the sales value of Piglet Feed This report studies sales (consumption) of Piglet Feed in Global market, especially in United States, China, Europe, Japan, focuses on top players in these regions/countries, with sales, price, revenue ....
US $4000
Notes: Sales, means the sales volume of Paprika Oleoresin Revenue, means the sales value of Paprika Oleoresin This report studies sales (consumption) of Paprika Oleoresin in Global market, especially in United States, China, Europe, Japan, focuses on top players in these regions/countries, with ....
US $4000

Upcoming Reports
The demand for fresh food packaging has increased exponentially in recent times mainly due to increasing health awareness concerns, emphasis on the quality of products and services, and the convenience of packaged fresh food .
US $ 4148
The global animal feed industry has experienced paradigm shift in terms of the demand and quality control over the past few years. It is an important segment of the global food market. Moreover growing health concerns in the global market has significantly impacted the animal feed industry as well .
US $3499
Tocopherols are a naturally occurring chemical element found in a variety of food such as nuts, spinach and vegetable oils. They are commonly known as vitamin E. Mixed tocopherols are organic compounds and a mixture of four homologues tocopherols, namely alpha tocopherol, beta tocopherol, gamma tocopherol and delta tocopherol .
US $ 4148
Please Select Format
Single User: US $ 3450
Multi User: US $ 6900
Corporate User: US $ 10350

market research offer
Contact us
Call us +1-971-202-1575
--- or ---
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.