CompetitiveWatch 2014: Henkel-Technological Know-How, Marketing Tactics and Strategic Directions in the Global Paint and Coatings Market

Category : Materials & Chemicals  | Published Date : Feb-2014
Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability. This new report from VPG provides strategic assessment of Henkel's technological know-how, marketing tactics and strategic directions in the global food and beverage market.




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