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China Advertising Industry Report, 2012-2015

Category : ICT Media  | Published Date : Dec-2012 | Pages : 102
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As of 2011, there were 296,000 advertising business firms in China, a 21.8% year-on-year rise, with the advertising workforce of 1.673 million and advertising revenue of RMB312.56 billion, up 13.03% and 33.54% respectively from the same period of last year.

 

In June, 2012, the State Administration for Industry & Commerce of the People’s Republic of China released the Twelfth Five-Year Plan for the Development of Advertising Industry, which put forward that during the 12th Five-Year Plan period (2011-2015) China’s advertising turnover should keep an annual growth rate of around 12%. In 2015, there will emerge ten or more large backbone advertising companies with annual advertising revenue of over RMB5 billion; more than 50 advertising companies with annual advertising turnover of more than RMB1 billion; and in excess of 100 advertising companies with annual advertising turnover of over RMB100 million.

 

Additionally, the Twelfth Five-Year Plan also encourages construction of advertisement industrial park areas, and it is expected that, till 2015, at least 15 national advertisement industry parks will be built. By April, 2012, China had issued the licenses for the first batch of 9 national advertisement industry parks consisting of Beijing Advertisement Industry Park, Shanghai Advertisement Industry Park, Nanjing Advertisement Industry Park, Qingdao Advertisement Industry Park, Guangdong Advertisement Industry Park, etc.

 

This report by SinoMarketInsight mainly covers seven chapters and highlights the followings: the political, economic and international environments for the development of Chinese advertising industry, industrial chains, market size and forecast, competition pattern, consumer market and hot events as well as the market size and prediction of advertising industry segments in China, the operation of six global leading advertisng groups, the business development and operational analysis of key companies in Chinese advertisng industry, and the advertising industry development tendencies during 2012-2015.

Table Of Contents

 

1. Macro-economic Environment in China, 2011-H1 2012

1.1 China's GDP
1.2 Fixed Investment
1.3 Industrial Development
1.4 Import and Export Environments
1.5 Per Capita Disposable Income of Urban and Rural Households
1.6 Engel Coefficient
1.7 Macroeconomic Forecast, 2012-2013E

2. Overview of Advertising Industry

2.1 Definition
2.2 Classification

3. Operation of Chinese Advertising Industry

3.1 Industrial Policy
3.2 Market Size
3.3 Competitive Landscape
3.3.1 Top 30 Media Companies by Advertising Turnover
3.3.2 Top 30 Advertising Companies (Media Services) by Advertising Turnover
3.3.3 Top 30 Advertising Companies (Non-media Services) by Advertising Turnover
3.3.4 Top 30 Advertising Companies by Outdoors Advertising Revenue
3.4 History of Accession of Multinational Advertising Companies into China
3.5 Major Events in Chinese Advertising Industry in 2012
3.5.1 Analysis on First Batch of National Advertising Industry Park
3.5.2 The Twelfth Five-Year Plan for Advertising Industry in China
3.5.3 Development of Advertising Industry in Hunan Province during the Twelfth Five-Year Plan Period

4. Segements of Chinese Advertising Industry

4.1 TV Advertising Market
4.2 Newspaper & Magzine Advertising Market
4.3 Outdoors Advertising Market
4.4 Online Advertising Market
4.5 Radio Advertising Market

5. World’s Six Leading Advertising Groups

5.1 Omnicom Group
5.1.1 Profile
5.1.2 Operation
5.2 WPP
5.2.1 Profile
5.2.2 Operation
5.3 IPG
5.3.1 Profile
5.3.2 Operation and Market
5.3.3 IPG in China
5.4 Publicis Groupe
5.4.1 Profile
5.4.2 Operation and Market
5.4.3 Publicis Groupe in China
5.5 Dentsu Inc.
5.5.1 Profile
5.5.2 Operation and Market
5.5.3 Dentsu in China
5.6 Havas SA
5.6.1 Profile
5.6.2 Operation and Market
5.6.3 Havas in China

6. Major Chinese Advertising Companies

6.1 China Television Media
6.1.1 Profile
6.1.2 Financial Analysis
6.1.3 Main Business Development
6.2 Guangdong Advertising Co., Ltd.
6.2.1 Profile
6.2.2 Financial Analysis
6.2.3 Acquisition on HIZONE
6.3 Spearhead Integrated Marketing Communication Group
6.3.1 Profile
6.3.2 Financial Analysis
6.3.3 Advertising Business Activities
6.4 Beijing Bashi Media Co., Ltd.
6.4.1 Profile
6.4.2 Financial Analysis
6.5 Bluefocus Communication Group Co., Ltd.
6.5.1 Profile
6.5.2 Financial Analysis
6.6 Shanghai Xinhua Media Co., Ltd.
6.6.1 Profile
6.6.2 Financial Analysis
6.6.3 Advertising Business Activities
6.7 Hunan TV and Broadcast Intermediary Co., Ltd.
6.7.1 Profile
6.7.2 Financial Analysis
6.7.3 Development Strategy and Planning
6.8 Guangdong Guangzhou Daily Media Co., Ltd.
6.8.1 Profile
6.8.2 Financial Analysis
6.8.3 Advertising Business Activities
6.9 Shaanxi Broadcast and TV Network Intermediary (Group) Co., Ltd.
6.9.1 Profile
6.9.2 Financial Analysis
6.9.3 Main Business
6.9.4 Development Strategy and Planning
6.10 Chengdu B-ray Media Co., Ltd.
6.10.1 Profile
6.10.2 Financial Analysis
6.10.3 Main Business
6.11 AVIC Culture Co.,Ltd.
6.11.1 Profile
6.11.2 Financial Analysis
6.11.3 Advertising Business Activities
6.11.4 Top 5 Suppliers
6.12 SiMei Media
6.12.1 Profile
6.12.2 Financial Analysis
6.12.3 Main Business
6.13 SINA
6.13.1 Profile
6.13.2 Financial Analysis
6.13.3 Advertising Business Activities
6.14 SOHU
6.14.1 Profile
6.14.2 Financial Analysis
6.14.3 Main Business Structure
6.15 Netease
6.15.1 Profile
6.15.2 Financial Analysis
6.15.3 Main Business Structure
6.16 Tencent
6.16.1 Profile
6.16.2 Financial Analysis
6.16.3 Main Business Structure
6.16.4 Advertising Business
6.16.5 Other Businesses
6.17 BAIDU
6.17.1 Profile
6.17.2 Financial Analysis

7. Development Tendencies of Chinese Advertising Industry, 2012-2015

7.1 The Advertising Market Shows Vast Development Room in the Upcoming Several Years
7.2 The Advertising Industry Faces Restructuring and Integration and Concentration Becomes an Inevitable Choice
7.3 Capitalization Operation Becomes an Engine for Development of Advertising Companies
7.4 TV Media will Maintain Its Leading Position in Next a Few Years
7.5 The Emerging Technologies Conduce to the Emerging Media and Speed up the Merger of Sundry Media

 

List Of Figures

 

GDP in China, 2010-2012 (YTD)

GDP in China, 2009-2013 (YOY)

Urban Fixed Investment Nationwide, 2002-2012

YoY Growth Rate of Added Value of Industrial Enterprises above Designated Size, 2000-2012

YoY Growth Rate of Export Delivery Value in China, 2008-2012

Total Import & Export Value and Growth Trend in China, 2001-2012

Import & Export Growth and Balance in China, 2001-2012

Total Import and Export Value by Country (Region), Jul. 2012

Per Capita Disposable Income of Urban Households in China, 1985-2011

Engel Coefficient of Urban and Rural Households in China

Forecast of Main Macroeconomic Indicators in China, 2012-2013E

Classfication of Advertisment (by Propaganda Media)

Existing Laws and Regulations on Advertising Industry in China

Market Size of Chinese Advertising Industry, 1993-2015E

Companies and Employees in Chinese Adverting Industry, 2010-2011

Advertising Turnover of Top 30 Media Companies in China, 2011

Advertising Turnover of Top 30 Chinese Advertisement Companies (Media Services), 2011

Advertising Turnover of Top 30 Chinese Advertisement Companies (Non-media Services), 2011

Outdoors Advertising Revenue of Top 30 Chinese Adertisement Companies, 2011

Introduction to the First Batch of 9 National Advertising Industry Park Areas

Major Planning Indicators of the Advertising Industry in Hunan Province, 2011-2015

TV Media Advertising Turnover in China, 2002-2015E

Total Value and Growth Rate of Tenders Invited by CCTV, 2002-2013

Bid Winning Prices and Growth Rates of Advertisments during Xin Wen Lian Bo, 2012-2013

Prime Advertising Resource Bidding of CCTV, 2007-2012

Newspaper & Magzine Advertising Turnover in China, 2005-2015E

Characteristics of Diversified Outdoors Advertisements

Outdoors Advertising Turnover in China, 2005-2015E

Turnover of Chinese Online Advertising Industry, 2006-2015E

Online Advertising Market Size in China, 2010Q1-2012Q3

Chinese Online Advertising Market Share (by Ad Form), 2010Q1-2012Q3

Radio Advertising Turnover in China, 2005-2015E

Revenue and Net Income of Omnicom Group, 2011Q3-2012Q3

Revenue and Net Income of Omnicom Group, 2007-2011

Revenue Structure (Advertising Revenue) of Omnicom Group, 2010-2011

Revenue,Operating Income and Operating Margin of WPP, 2011Q2-2012Q2

Revenue,Operating Income and Operating Margin of WPP, 2007-2011

Revenue, Net Income and Profit Margin of WPP, 2011Q2-2012Q2

Revenue, Net Income and Profit Margin of WPP, 2007-2011

Revenue, Operating Income and Operating Margin of IPG, 2011Q3-2012Q3

Revenue, Operating Income and Operating Margin of IPG, 2007-2011

Revenue, Net Income and Profit Margin of IPG, 2011Q3-2012Q3

Revenue, Net Income and Profit Margin of IPG, 2007-2011

Revenue, Operating Income and Operating Margin of Publicis Groupe, 2011Q2-2012Q2 

Revenue, Operating Income and Operating Margin of Publicis Groupe, 2007-2011

Revenue, Net Income and Profit Margin of Publicis Groupe, 2011Q2-2012Q2

Revenue, Net Income and Profit Margin of Publicis Groupe, 2007-2011

Net Sales of Dentsu Inc., FY2010H1-FY2012H1

Operating Income of Dentsu Inc., FY2010H1-FY2012H1

Gross Margin and Operating Margin of Dentsu Inc., FY2008H1-FY2012H1

Operating Income Target of Dentsu Inc., FY2010-FY2012

Key Figures of Havas SA, 2012Q1-Q3

Income Statement of Havas SA, 2009-2011

Selected Financial Indicators of China Television Media, 2011-2014E

Revenue and Gross Margin of China Television Media by Product, 2010-2012

Revenue and Gross Margin of China Television Media by Region, 2010-2012

Selected Financial Indicators of Guangdong Advertising Co., Ltd., 2012-2014E

Revenue and Gross Margin of Guangdong Advertising by Product, 2010-2012

Revenue and Gross Margin of Guangdong Advertising by Region, 2010-2012

Selected Financial Indicators of Spearhead Integrated Marketing Communication Group, 2009-2013E

Revenue and Gross Margin of Spearhead Integrated Marketing Communication Group by Product, 2010-2012

Revenue and Gross Margin of Spearhead Integrated Marketing Communication Group by Region, 2010-2012

Selected Financial Indicators of Beijing Bashi Media, 2011-2014E

Revenue and Gross Margin of Beijing Bashi Media by Product, 2010-2012

Revenue and Gross Margin of Beijing Bashi Media by Region, 2010-2012

Selected Financial Indicators of Bluefocus, 2011-2013

Revenue and Cost Structure (by Brand) of Bluefocus, 2010-2012

Revenue and of Bluefocus by Sector, 2010-2012

Revenue and Gross Margin of Bluefocus by Region, 2010-2012

Revenue, Net Income and YoY Growth Rate of Shanghai Xinhua Media, 2011Q3-2012Q3

Revenue and Gross Margin of Shanghai Xinhua Media by Sector, 2010-2012

Revenue and Gross Margin of Shanghai Xinhua Media by Region, 2010-2012

Net Income of Major Advertising Subsidiaries of Shanghai Xinhua Media, 2010-2011

Selected Financial Indicators of Hunan TV and Broadcast Intermediary, 2011-2014E

Revenue and Gross Margin of Hunan TV and Broadcast Intermediary by Sector, 2010-2012

Revenue and Gross Margin of Hunan TV and Broadcast Intermediary by Region, 2010-2012

Selected Financial Indicators of Guangdong Guangzhou Daily Media, 2011-2014E

Revenue and Gross Margin of Guangdong Guangzhou Daily Media by Sector, 2010-2012

Revenue and Gross Margin of Guangdong Guangzhou Daily Media by Region, 2010-2012

Revenue and Profit of Susidiaries of Guangdong Guangzhou Daily Media, 2009-2011

Profits of Subsidiaries of Guangdong Guangzhou Daily Media, 2010-2013

Selected Financial Indicators of Shaanxi Broadcast and TV Network Intermediary, 2011-2014E

Revenue of Shaanxi Broadcast and TV Network Intermediary by Product, 2010-2012

Revenue of Shaanxi Broadcast and TV Network Intermediary by Region, 2010-2012

User Quantity of Shaanxi Broadcast and TV Network Intermediary, 2012H1

Foreign Investments of Shaanxi Broadcast and TV Network Intermediary, 2012H1

Selected Financial Indicators of Chengdu B-ray Media, 2010-2014E

Revenue of Chengdu B-ray Media by Product, 2010-2012

Revenue and Gross Margin of Chengdu B-ray Media by Region, 2010-2012

Business Constitution of AVIC Culture

Revenue of AVIC Culture, 2009-2011

Net Income of AVIC Culture, 2009-2011

Revenue of AVIC Culture from TV Media Agency Business, 2009-2011

Exhibition Business Revenue of AVIC Culture, 2009-2011

Existing Advertising Series Products of AVIC Culture

AVIC Culture’s Procurement from Top 5 Suppliers and % of Total Procurement, 2009-2011

Business Constitution of SiMei Media

Revenue of SiMei Media, 2009-2011

Net Income of SiMei Media, 2009-2011

Revenue Breakdown of SiMei Media by Business, 2009-2011

Revenue Breakdown of SiMei Media by Type of Customer, 2009-2011

Media Agency Business Revenue Make-ups of SiMei Media, 2009-2011

Total Revenue and Net Income of SINA, 2011Q1-2012Q3

Advertising Revenue and Cost of SINA, 2011-2012

Revenue and YoY Growth Rate of SOHU, 2010Q1-2012Q3

Gross Profit and Gross Margin of SOHU, 2010Q1-2012Q3

Net Income and YoY Growth Rate of SOHU, 2010Q1-2012Q3

Revenue and Cost Structure of SOHU, 2011-2012

Proportion of Advertising Business Revenue of SOHU, 2010Q1-2012Q3

Advertising Business Revenue and YoY Growth Rate of SOHU, 2010Q1-2012Q3

Non-advertising Business Revenue and YoY Growth Rate of SOHU, 2010Q1-2012Q3

Revenue and YoY Growth Rate of Netease, 2009Q4-2012Q3

Gross Profit and Gross Margin of Netease, 2009Q4-2012Q3

Net Income and YoY Growth Rate of Netease, 2009Q4-2012Q3

Revenue Structure of Netease, 2011Q3-2012Q3

Advertising Business Revenue and YoY Growth Rate of Netease, 2009Q4-2012Q3

Games Business Revenue and YoY Growth Rate of Netease, 2009Q4-2012Q3

Revenue and Cost of Tencent, 2011Q3-2013E

Revenue and Proportions (by Business) of Tencent, 2010Q1-2012Q3

Active Accounts and Highest Record of Simultaneous Online Accounts of Tencent, 2006-2012Q3

Comparison between Chinese Netizens and QQ Active Accounts, 2003-2011

Instant Communication Active Accounts and Pay-by-Month Accounts of Tencent, Jun. 2003-Sep.2012

The Highest Number of Simultaneous Online Accounts of Tencent’s QQ Games Portal, 2007Q1-2012Q3

Tencent’s QQ Space Active Accounts, 2009Q3-2012Q3

Total Revenue and Net Income of BAIDU, 2011Q1-2012Q3

Revenue Structure of BAIDU, 2011Q3-2012Q3

Global Ranking of Chinese Advertising Market, 1996-2014E

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Publisher Name : SinoMarketInsight

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