Top

China: a Country of Contrasts

Category : Consumer Goods  | Published Date : Sept-2013 | Pages : 30
enquire
Summary
In a market dominated by global brands, success in the Chinese cosmetics space requires an acute awareness of the nuanced spending patterns and consumer behaviors that characterize this multi-tier market. This presentation explores some important considerations for global brands to successfully deliver a localized value proposition and "fit in" by adopting a GLOCAL strategy.


Synopsis
- Insight from Canadean's Consumer Survey and interesting examples of brands/products in China are used to illustrate consumer and market trends.

- In a market dominated by global brands, a deep understanding of local consumers' needs to drive a tailored, local strategy is vital to success.

Reasons To Buy
- Why are global beauty brands focusing their attention and efforts on China?

- What are the key elements of a GLOCAL strategy?

Key Highlights
In China, skincare and make-up alone accounted for $13.8bn in consumer spending in 2012, and this figure is estimated to grow even further in the next few years in China across all of the major personal care sectors as a result of significant changes in social structures and quality-of-life improvements in China.

According to Canadean's 2013 Consumer Survey, 71% of Chinese consumers say that anti-aging benefits are high priority or essential benefits of skincare products, compared to only 41% of American consumers.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
...
Publisher Name : Canadean

SIMILAR MARKET STUDIES

Please Select Format
Single User: US $ 400
Multi User: US $ 800
Corporate User: US $ 1200

NEED MORE INFORMATION
Contact us
Call us +1-971-202-1575
--- or ---
help@bigmarketresearch.com
WHY BIG MARKET RESEARCH
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.
Top