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CDN Operational, Account and Content Vertical Analytics 2012 - 2015

Category : ICT Media  | Published Date : Jan-2009 | Pages : 230
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Content Delivery Networks (CDNs) raised contract revenue 18.3% in 2012, to $2.28 billion, as value-added services (site/app acceleration, cloud solutions, analytics, specialized HTTP video platforms, content transformation, workflow, management, security and rights protection) in addition to core bandwidth provisioning supporting very large video accounts fueled market growth. 

Sector-wide monthly recurring revenue (MRR) rose 8% to $5,265, calculated as an average of each CDN’s revenue-per-account performance comparable, as detailed in this market and business analytics report.

Report analysis establishes that media and entertainment represents the largest content segment under CDN contract, forming 48.6% of the penetrated market. Professional video, digital video advertising and Internet music radio are highly penetrated verticals.

Professional video bandwidth fees frame a 35.8% share of the available market (counting self-hosting sites), followed by UGC video at 19.6%, mobile video (views and advertising) at 14.8% and music radio/song plays at 11.7%.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  CDN Delivery Market Improves To a $2.28 Billion Business in 2012 1
  Domestic CDNs are forecast to reach $2.71 billion in 2013 revenue 1
  CDN Market Revenue: 2003 - 2015 2
  International CDNs are estimated at $1.2 billion in 2012 contract billings 3
  Account additions at the lower end of the MRR spectrum are being aggressively targeted by smaller CDNs 3
  CDN Revenue and Account Growth Rates: 2006 - 2012 3
  Professional video delivery represents the largest share of bandwidth consumption 5
  Bandwidth Provisioning Share By Content Category: 2006 - 2012 6
CDN Terminology Definitions 7
SECTION ONE 10
  CDN Market Dynamics Introduction and 2012-2015 Overview 10
  CDN sector business, technology and account acquisition trends 10
  Account Acquisition, new entrants and competitive forces 11
  Retail and transit bandwidth pricing indicators 11
  Video formats and adoption trends 12
  International markets, competition and account winds 12
  Akamai COGS Analysis: 2007 - 2012 13
  Limelight Networks: COGS Analysis 2008 - 2012 13
  CDN accounts under contract swell by 61.2% in 2012 14
  CDN Annual Accounts: 2005 - 2012 14
  CDN Total Year End Accounts: 2012 15
  Akamai continues to lead the market in revenue 15
  CDN Revenue and Market Share: 2010 - 2012 16
  CDN Revenue Analysis: 2010 - 2012 17
  Cap Ex investment rose by 25.1% in 2012 18
  CDN Cap Ex Investment: 2007 - 2012 18
  CDNs continue to deliver Cap Ex investment efficiency balanced against account additions 20
  Cap Ex Analysis: Server Deployments and Account Growth 20
  The CDN sector grew by 18.3% in 2012; Double-digit growth forecast through 2015 22
  CDN Market Revenue Analysis: 2003 - 2015 22
  Average MRR increased 8% in 2012 to $5,265 22
  CDN Monthly Recurring Revenue Analysis: 2005 - 2012 23
  CDN Monthly Recurring Revenue Analysis: 2005 - 2012 25
  Media and Entertainment contract value increased by 20% in 2012 29
  Total Media and Entertainment CDN Contract Value: 2006 - 2012 29
  Entertainment Media Revenue Share of CDN Market: 2006 - 2012 29
  Domestic CDNs are forecast to reach $2.71 billion in 2013 revenue 29
  International CDNs are estimated at $1.2 billion in 2012 contract billings 31
  Global CDN Market Value (Domestic vs. International CDNs) 33
  Account additions at the lower end of the MRR spectrum are being aggressively targeted by smaller CDNs 35
  CDN Revenue and Account Growth Rates: 2006 - 2012 35
  The global CDN market is estimated at $3.7+ billion in 2012 37
  CDN Global Market Value Comparison: 2006 - 2012 38
  The Commercial Market Value of Audio/Video delivery surpassed $1.33 billion in 2012 40
  Commercial Bandwidth Market Value: Audio/Video 2006 - 2012 41
  Professional video delivery represents the largest share of bandwidth consumption 43
  Streaming/HTTP Audio/Video Content Category Share: Commercial Market Value 2006 - 2012 43
  CDN Bandwidth Services Category Share: 2011 45
  CDN Bandwidth Services Category Share: 2012 47
  Retail bandwidth pricing stabilized in 2012 49
  Retail Contract Pricing: 2006 - 2012 49
  Retail and transit pricing declines do not necessarily move in tandem 54
  Annual Pricing Comparison: Retail Versus Transit 2006 - 2012 54
SECTION TWO 57
  Entertainment and Media: Bandwidth Provisioning and Commercial Market Value Analytics 2012 57
  Retail and transit commercial market value in media and entertainment content verticals estimated at $1.7 billion in 2012 57
  CDN Bandwidth Services Content Vertical and Category Share: 2012 58
  Commercial Market Value: Media and Entertainment 2012 60
  Media and entertainment contract value grew by 20% in 2012 62
  Total Media and Entertainment CDN Contract Value: 2006 - 2012 62
  Professional video and UGC video account for 55.4% of commercial market value in 2012; mobile video doubled 63
  Streaming/HTTP Content Category Share: Commercial Market Value 2006 - 2012 64
  2012 Commercial Market Value: Entertainment and Media Bandwidth Analysis 66
  Digital music delivery (streaming radio/track play) market value at $85.9 million in 2012 66
  Online Music and Track Play Listening Hours: Bandwidth Services Analysis and Market Size 67
  Professional video generated $262.2 million in market value in 2012 68
  Online Video: Professional Entertainment and Media Bandwidth Services Analysis and Market Size 69
  UGC Video Produced a Market Worth $143.7 Million in 2012 70
  UGC Video Pricing and Market Analysis: 95th Percentile Analysis 71
  In-Stream Video Advertising Produced a Market Worth $44.2 Million in 2012 72
  In-Stream Advertising: Pre/Mid/Post Roll Video Bandwidth Services Analysis and Market Size 73
  In-Page Video Impressions Framed a Market Worth $53.7 Million in 2012 74
  In-Page Video Advertising: Bandwidth Services Analysis and Market Size 75
  Download Music and Movies Generated Commercial Market Value of $34.1 Million in 2012 76
  Download Bandwidth Services Analysis and Market Size 77
  Podcasting Bandwidth Services Analysis and Market Size 78
  Mobile Video Delivery Generated Equivalent Market Value of $108.5 Million in 2012 79
  Mobile Video: Bandwidth Services Analysis and Market Size 79
  2012 Transit Commercial Market Value: Media and Entertainment Bandwidth Analysis 80
  Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 80
  Professional Video: Transit Bandwidth Services Market Value (95th Percentile Analysis) 81
  User Generated Video Transit Pricing and Market Analysis (95th Percentile Analysis) 82
  Video Advertising: Pre/Mid/Post Roll Transit Bandwidth Services Market Size (95th Percentile Analysis) 83
  In-Page Video Advertising: Transit Bandwidth Services Market Size (95th Percentile Analysis) 84
  Download Transit Bandwidth Services Market Size (95th Percentile Analysis) 85
  Podcasting Transit Bandwidth Services Market Size (95th Percentile Analysis) 86
  Mobile Video Views and Advertising: Transit Bandwidth Services Market Size (95th Percentile Analysis) 87
SECTION THREE 88
  CDN Revenue, Accounts and Operational Analytics 88
  The CDN Sector to Continue Double-Digit Revenue Growth Through 2015 88
  CDN Market Revenue Analysis: 2003 - 2015 90
  CDN Revenue and Market Share: 2010 - 2012 93
  CDN Accounts under Contract Jump 61.2% in 2012 95
  CDN Annual Accounts: 2005 - 2012 95
  CDN Total Year End Accounts: 2012 97
  CDN Revenue and Account Growth Rates: 2006 - 2012 98
  Impact of Growth in Lower MRR Accounts Seen Across Sector MRR Averages 100
  CDN Monthly Recurring Revenue Analysis: 2005 - 2012 100
  CDN Monthly Recurring Revenue Analysis: 2005 - 2012 102
  Server Infrastructure Increases 17.1% in 2012 104
  CDN Server Infrastructure Deployment: 2005 - 2012 104
  CDN Cap Ex Investment: 2007 - 2012 106
  Higher Performance Servers Deployed, Cloud Infrastructure and Self-Service Options Available Through Amazon Web Services (Aws) Reduce Cap Ex Requirements for Smaller CDNs 108
  Cap Ex Analysis: Server Deployments and Account Growth 108
  CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure Profile and Analysis 2003 - 2015 (Part One) 110
  CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure Profile and Analysis 2003 - 2015 (Cont.) 113
SECTION FOUR 115
  CDN penetration of professional video at 84.5% of total 2012 views 115
  Professional Video Views and CDN Penetration: 2012 115
  Professionally Produced and Distributed Digital Video: CDN/Bandwidth Provider Analysis 2012 116
SECTION FIVE 150
  UGC/Social Networking/Semi-Professional Content Concentrated and Predominately Self-Hosted 150
  UGC/Social Networking/Semi-Professional Video Views and CDN Penetration: 2012 151
  Semi-Professional, UGC and Social Digital Video: CDN/Bandwidth Provider Analysis 2012 152
SECTION SIX 155
  Internet Music Radio and Song Play Delivery Market Place at 70% CDN Penetration in 2012 155
  Music Radio/Song Play Listening Hours Delivered Under CDN Contract: 2012 156
  Internet Music Radio and Song Play Services: CDN/Bandwidth Provider Analysis 2012 157
SECTION SEVEN 165
  Q & A's 165
    AKAMAI 165
    BITGRAVITY& TATA COMMUNICATIONS CDN 172
    CDNETWORKS 175
    CHINACACHE 180
    EDGECAST 192
    HIGHWINDS 197
    INTERNAP 204
    LEVEL 3 209
    LIMELIGHT NETWORKS 214
    MAINSTREAM NETWORKS 219
    MIRROR IMAGE 223
    NETDNA 227
    YOTTAA 230

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  CDN Delivery Market Improves To a $2.28 Billion Business in 2012 1
  Domestic CDNs are forecast to reach $2.71 billion in 2013 revenue 1
  CDN Market Revenue: 2003 - 2015 2
  International CDNs are estimated at $1.2 billion in 2012 contract billings 3
  Account additions at the lower end of the MRR spectrum are being aggressively targeted by smaller CDNs 3
  CDN Revenue and Account Growth Rates: 2006 - 2012 3
  Professional video delivery represents the largest share of bandwidth consumption 5
  Bandwidth Provisioning Share By Content Category: 2006 - 2012 6
CDN Terminology Definitions 7
SECTION ONE 10
  CDN Market Dynamics Introduction and 2012-2015 Overview 10
  CDN sector business, technology and account acquisition trends 10
  Account Acquisition, new entrants and competitive forces 11
  Retail and transit bandwidth pricing indicators 11
  Video formats and adoption trends 12
  International markets, competition and account winds 12
  Akamai COGS Analysis: 2007 - 2012 13
  Limelight Networks: COGS Analysis 2008 - 2012 13
  CDN accounts under contract swell by 61.2% in 2012 14
  CDN Annual Accounts: 2005 - 2012 14
  CDN Total Year End Accounts: 2012 15
  Akamai continues to lead the market in revenue 15
  CDN Revenue and Market Share: 2010 - 2012 16
  CDN Revenue Analysis: 2010 - 2012 17
  Cap Ex investment rose by 25.1% in 2012 18
  CDN Cap Ex Investment: 2007 - 2012 18
  CDNs continue to deliver Cap Ex investment efficiency balanced against account additions 20
  Cap Ex Analysis: Server Deployments and Account Growth 20
  The CDN sector grew by 18.3% in 2012; Double-digit growth forecast through 2015 22
  CDN Market Revenue Analysis: 2003 - 2015 22
  Average MRR increased 8% in 2012 to $5,265 22
  CDN Monthly Recurring Revenue Analysis: 2005 - 2012 23
  CDN Monthly Recurring Revenue Analysis: 2005 - 2012 25
  Media and Entertainment contract value increased by 20% in 2012 29
  Total Media and Entertainment CDN Contract Value: 2006 - 2012 29
  Entertainment Media Revenue Share of CDN Market: 2006 - 2012 29
  Domestic CDNs are forecast to reach $2.71 billion in 2013 revenue 29
  International CDNs are estimated at $1.2 billion in 2012 contract billings 31
  Global CDN Market Value (Domestic vs. International CDNs) 33
  Account additions at the lower end of the MRR spectrum are being aggressively targeted by smaller CDNs 35
  CDN Revenue and Account Growth Rates: 2006 - 2012 35
  The global CDN market is estimated at $3.7+ billion in 2012 37
  CDN Global Market Value Comparison: 2006 - 2012 38
  The Commercial Market Value of Audio/Video delivery surpassed $1.33 billion in 2012 40
  Commercial Bandwidth Market Value: Audio/Video 2006 - 2012 41
  Professional video delivery represents the largest share of bandwidth consumption 43
  Streaming/HTTP Audio/Video Content Category Share: Commercial Market Value 2006 - 2012 43
  CDN Bandwidth Services Category Share: 2011 45
  CDN Bandwidth Services Category Share: 2012 47
  Retail bandwidth pricing stabilized in 2012 49
  Retail Contract Pricing: 2006 - 2012 49
  Retail and transit pricing declines do not necessarily move in tandem 54
  Annual Pricing Comparison: Retail Versus Transit 2006 - 2012 54
SECTION TWO 57
  Entertainment and Media: Bandwidth Provisioning and Commercial Market Value Analytics 2012 57
  Retail and transit commercial market value in media and entertainment content verticals estimated at $1.7 billion in 2012 57
  CDN Bandwidth Services Content Vertical and Category Share: 2012 58
  Commercial Market Value: Media and Entertainment 2012 60
  Media and entertainment contract value grew by 20% in 2012 62
  Total Media and Entertainment CDN Contract Value: 2006 - 2012 62
  Professional video and UGC video account for 55.4% of commercial market value in 2012; mobile video doubled 63
  Streaming/HTTP Content Category Share: Commercial Market Value 2006 - 2012 64
  2012 Commercial Market Value: Entertainment and Media Bandwidth Analysis 66
  Digital music delivery (streaming radio/track play) market value at $85.9 million in 2012 66
  Online Music and Track Play Listening Hours: Bandwidth Services Analysis and Market Size 67
  Professional video generated $262.2 million in market value in 2012 68
  Online Video: Professional Entertainment and Media Bandwidth Services Analysis and Market Size 69
  UGC Video Produced a Market Worth $143.7 Million in 2012 70
  UGC Video Pricing and Market Analysis: 95th Percentile Analysis 71
  In-Stream Video Advertising Produced a Market Worth $44.2 Million in 2012 72
  In-Stream Advertising: Pre/Mid/Post Roll Video Bandwidth Services Analysis and Market Size 73
  In-Page Video Impressions Framed a Market Worth $53.7 Million in 2012 74
  In-Page Video Advertising: Bandwidth Services Analysis and Market Size 75
  Download Music and Movies Generated Commercial Market Value of $34.1 Million in 2012 76
  Download Bandwidth Services Analysis and Market Size 77
  Podcasting Bandwidth Services Analysis and Market Size 78
  Mobile Video Delivery Generated Equivalent Market Value of $108.5 Million in 2012 79
  Mobile Video: Bandwidth Services Analysis and Market Size 79
  2012 Transit Commercial Market Value: Media and Entertainment Bandwidth Analysis 80
  Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 80
  Professional Video: Transit Bandwidth Services Market Value (95th Percentile Analysis) 81
  User Generated Video Transit Pricing and Market Analysis (95th Percentile Analysis) 82
  Video Advertising: Pre/Mid/Post Roll Transit Bandwidth Services Market Size (95th Percentile Analysis) 83
  In-Page Video Advertising: Transit Bandwidth Services Market Size (95th Percentile Analysis) 84
  Download Transit Bandwidth Services Market Size (95th Percentile Analysis) 85
  Podcasting Transit Bandwidth Services Market Size (95th Percentile Analysis) 86
  Mobile Video Views and Advertising: Transit Bandwidth Services Market Size (95th Percentile Analysis) 87
SECTION THREE 88
  CDN Revenue, Accounts and Operational Analytics 88
  The CDN Sector to Continue Double-Digit Revenue Growth Through 2015 88
  CDN Market Revenue Analysis: 2003 - 2015 90
  CDN Revenue and Market Share: 2010 - 2012 93
  CDN Accounts under Contract Jump 61.2% in 2012 95
  CDN Annual Accounts: 2005 - 2012 95
  CDN Total Year End Accounts: 2012 97
  CDN Revenue and Account Growth Rates: 2006 - 2012 98
  Impact of Growth in Lower MRR Accounts Seen Across Sector MRR Averages 100
  CDN Monthly Recurring Revenue Analysis: 2005 - 2012 100
  CDN Monthly Recurring Revenue Analysis: 2005 - 2012 102
  Server Infrastructure Increases 17.1% in 2012 104
  CDN Server Infrastructure Deployment: 2005 - 2012 104
  CDN Cap Ex Investment: 2007 - 2012 106
  Higher Performance Servers Deployed, Cloud Infrastructure and Self-Service Options Available Through Amazon Web Services (Aws) Reduce Cap Ex Requirements for Smaller CDNs 108
  Cap Ex Analysis: Server Deployments and Account Growth 108
  CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure Profile and Analysis 2003 - 2015 (Part One) 110
  CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure Profile and Analysis 2003 - 2015 (Cont.) 113
SECTION FOUR 115
  CDN penetration of professional video at 84.5% of total 2012 views 115
  Professional Video Views and CDN Penetration: 2012 115
  Professionally Produced and Distributed Digital Video: CDN/Bandwidth Provider Analysis 2012 116
SECTION FIVE 150
  UGC/Social Networking/Semi-Professional Content Concentrated and Predominately Self-Hosted 150
  UGC/Social Networking/Semi-Professional Video Views and CDN Penetration: 2012 151
  Semi-Professional, UGC and Social Digital Video: CDN/Bandwidth Provider Analysis 2012 152
SECTION SIX 155
  Internet Music Radio and Song Play Delivery Market Place at 70% CDN Penetration in 2012 155
  Music Radio/Song Play Listening Hours Delivered Under CDN Contract: 2012 156
  Internet Music Radio and Song Play Services: CDN/Bandwidth Provider Analysis 2012 157
SECTION SEVEN 165
  Q & A's 165
    AKAMAI 165
    BITGRAVITY& TATA COMMUNICATIONS CDN 172
    CDNETWORKS 175
    CHINACACHE 180
    EDGECAST 192
    HIGHWINDS 197
    INTERNAP 204
    LEVEL 3 209
    LIMELIGHT NETWORKS 214
    MAINSTREAM NETWORKS 219
    MIRROR IMAGE 223
    NETDNA 227
    YOTTAA 230
...
Publisher Name : Accustream Research

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