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CDN 2006 - 2007: Market Size, Share, Metrics and Analytics

Category : ICT Media  | Published Date : May-2009 | Pages : 200
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This detailed report is a bandwidth services, pricing, revenue, infrastructure deployment and operational analysis of Content Delivery Networks (CDNs). Included are retail market calculations based on the volume model (gigabytes transferred), rate model (95th percentile for UGV, backhaul), R &D initiatives, total servers deployed, streaming servers deployed, a break out of market segments sizes for video, audio, advertising, progressive download and download, market share by CDN, MRR (monthly recurring revenue), an analysis of media player format share.

Top line report findings and analysis:

  • Combined commercial market value (backhaul provisioning, retail contracts) for streaming audio, video, streaming audio and video advertising, progressive download media and entertainment is estimated at $635 million in 2006
     
  • Major CDNs grew their total revenue base by an average of 50.8% to $731 million, monthly recurring revenue (MRR) rose by 67% to $10,314
     
  • Thirteen CDNs analyzed in this report increased total accounts by 25% during the year, ending at 5,800
     
  • Includes gigabytes transferred and 95th percentile analysis modeling for retail contracts delivered by CDNs, backhaul transit and for self-hosting networks AOL, Real, Yahoo and Google
     
  • The entire CDN and streaming bandwidth services market is growing at a rate of 33% in 2007
     
  • CDN servers in deployment rose by 50%, and streaming media servers by 74% in 2006
     
  • The average cost per gigabyte of streaming video transferred in 2006 was $1.00, compared to $1.41 in 2005, which included the Flash premium
     
  • The average price to deliver a gigabyte of Internet radio was $0.60/gigabyte. Backhaul and UGV are analyzed on 95th percentile models. Average retail rates ranged from $30 - $115 per Mbps of capacity, lower for wholesale
     
  • Research indicates Flash has gained share, and closing in on Windows Media, based on total CDN video gigabytes delivered (including advertising). Flash progressive download experienced strong take up in 2006
     
  • Syndication platforms Brightcove, Maven Networks and The Platform support Flash progressive download. The UGV content segment is almost entirely Flash progressive download. Flash servers are not needed for progressive downloads.

TABLE OF CONTENTS:

     
EXECUTIVE SUMMARY 1
    U.S. CDN market value estimated at $1.1 billion in '06; global at $2 billion 1
    Bandwidth Market Breakout: by Category 2006 2
SECTION ONE 4
  Streaming Media Bandwidth Services Market Size and Growth Profile: 2006 and 2005 4
    Retail Market Comparisons: Streaming, Progressive Download and Download Media 4
    Total Commercial Market Value: Streaming, Progressive Download and Download Bandwidth 6
    U.S. CDN Market Value Estimated At $1.1 Billion In '06; Global At $2 Billion 6
    Bandwidth Market Breakout: by Category 2006 7
    Bandwidth Services Category Share: 2006 Mid Range Estimate 8
    Media and Entertainment Commercial Bandwidth Market to Expand by 33% in '07 9
    Bandwidth Services Category Share: Est. 2007 9
    Retail Bandwidth Pricing for Volume-Based Accounts Equalizing across Streaming Audio and Video Categories 10
    Bandwidth Services Pricing: Professional Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2006 10
    Bandwidth Services Pricing: Professional Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2005 11
    The 95th Percentile 11
    Internet Music Radio 12
    Internet Radio: Bandwidth Services Analysis and Market Size 13
    Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 14
    Internet Radio: Bandwidth Services Analysis and Market Size 15
    Streaming Video (Professional Content) 15
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 16
    Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 17
    User Generated Video (progressive download, and priced on the 95th percentile) 17
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 18
    User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 19
    User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) 20
    User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 21
    Video advertising (pre roll and embedded) 21
    Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size 22
    Embedded Video Advertising: Bandwidth Services Analysis and Market Size 23
    Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 24
    Embedded Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 25
    Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size 26
    Embedded Video Advertising: Bandwidth Services Analysis and Market Size 27
    Download media (music, movies and television) 27
    Download Bandwidth Services Analysis and Market Size 28
    Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 29
    Download Bandwidth Services Analysis and Market Size 30
SECTION TWO 31
  Streaming Video and CDN Distribution Share: A Market Overview 2006 31
    Professional Content 31
    Video Streams and Views: 2006 Distribution Share 32
    Video Streams and Views: 2006 Distribution Share 33
    User Generated Video 34
    UGV Video Views 2006: Distribution Share 34
    UGV Video View Distribution Share: 2006 35
  Video Streams and Views 2006: Distribution Totals and Share by Account/Brand 36
  User Generated Video CDN Ranking 88
  User Generated Video: 2006 88
SECTION THREE 97
  Internet Music Radio and CDN Distribution Share: A Market Overview 2006 97
    Annual Internet Music Radio Listening Hours: 2004 - 2006 97
    Internet Music Radio Listening Hour Distribution Share: 2006 98
    Internet Music Radio Distribution and Cdn: 2006 98
    Internet Music Radio Listening Hour CDN Distribution Share: 2006 99
    CDN Distribution of Internet Music Radio: 2005 Share 100
    Internet Music Radio 2006: Total Listening Hours Delivered 101
SECTION FOUR 111
  CDN Revenue Analytics, Infrastructure Builds, Market Dynamics and Format Share: 2006 111
    CDN Segment: Summary Operational, Infrastructure Profile and Analysis 2003 - 2007 113
    Flash Gaining Market Share Ground 114
    Media Player Share by Format 115
    Media Player Format Share: Entertainment Content 2006 116
    Professional Content (Excluding Advertising) 116
    Media Player Market Share: Branded Content 2006 116
    Media Player Market Share: Video 2006 117
    Professional/Branded Content: Media Player Format Share 118
    UGV Content Category 124
    Media Player Format Share: UGV Content 2006 124
SECTION FIVE 126
  Q & A: CDN Operational and Organizational Profiles 126
    Adesso / Tubes 126
    Akamai Technologies 131
    Akamai Operational Profile 133
    Dayport 139
    Dayport Operational Profile 140
    Digital Fountain 144
    Limelight Networks 149
    Limelight Networks Operational Profile 151
    Liquid Compass 155
    Mirror Image 158
    Navisite 165
    Navisite Operational Profile 167
    Panther Express 174
    Vitalstream 178
    Vitalstream (2006) Operational Profile 181
SECTION SIX 185
  Video Application and Distribution Platforms with CDN Relationships 185
    Brightcove 185
    The Feedroom 187
    Maven Networks 189
    Roo Media Networks 191
    The Platform 194
    Whiteblox 197
    New Entrants Competing with Adobe in the Flash Streaming Media Segment 199
    Market Dynamics 199
    Wowza Media Systems 200

TABLE OF CONTENTS:

     
EXECUTIVE SUMMARY 1
    U.S. CDN market value estimated at $1.1 billion in '06; global at $2 billion 1
    Bandwidth Market Breakout: by Category 2006 2
SECTION ONE 4
  Streaming Media Bandwidth Services Market Size and Growth Profile: 2006 and 2005 4
    Retail Market Comparisons: Streaming, Progressive Download and Download Media 4
    Total Commercial Market Value: Streaming, Progressive Download and Download Bandwidth 6
    U.S. CDN Market Value Estimated At $1.1 Billion In '06; Global At $2 Billion 6
    Bandwidth Market Breakout: by Category 2006 7
    Bandwidth Services Category Share: 2006 Mid Range Estimate 8
    Media and Entertainment Commercial Bandwidth Market to Expand by 33% in '07 9
    Bandwidth Services Category Share: Est. 2007 9
    Retail Bandwidth Pricing for Volume-Based Accounts Equalizing across Streaming Audio and Video Categories 10
    Bandwidth Services Pricing: Professional Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2006 10
    Bandwidth Services Pricing: Professional Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2005 11
    The 95th Percentile 11
    Internet Music Radio 12
    Internet Radio: Bandwidth Services Analysis and Market Size 13
    Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 14
    Internet Radio: Bandwidth Services Analysis and Market Size 15
    Streaming Video (Professional Content) 15
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 16
    Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 17
    User Generated Video (progressive download, and priced on the 95th percentile) 17
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 18
    User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 19
    User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) 20
    User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 21
    Video advertising (pre roll and embedded) 21
    Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size 22
    Embedded Video Advertising: Bandwidth Services Analysis and Market Size 23
    Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 24
    Embedded Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 25
    Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size 26
    Embedded Video Advertising: Bandwidth Services Analysis and Market Size 27
    Download media (music, movies and television) 27
    Download Bandwidth Services Analysis and Market Size 28
    Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 29
    Download Bandwidth Services Analysis and Market Size 30
SECTION TWO 31
  Streaming Video and CDN Distribution Share: A Market Overview 2006 31
    Professional Content 31
    Video Streams and Views: 2006 Distribution Share 32
    Video Streams and Views: 2006 Distribution Share 33
    User Generated Video 34
    UGV Video Views 2006: Distribution Share 34
    UGV Video View Distribution Share: 2006 35
  Video Streams and Views 2006: Distribution Totals and Share by Account/Brand 36
  User Generated Video CDN Ranking 88
  User Generated Video: 2006 88
SECTION THREE 97
  Internet Music Radio and CDN Distribution Share: A Market Overview 2006 97
    Annual Internet Music Radio Listening Hours: 2004 - 2006 97
    Internet Music Radio Listening Hour Distribution Share: 2006 98
    Internet Music Radio Distribution and Cdn: 2006 98
    Internet Music Radio Listening Hour CDN Distribution Share: 2006 99
    CDN Distribution of Internet Music Radio: 2005 Share 100
    Internet Music Radio 2006: Total Listening Hours Delivered 101
SECTION FOUR 111
  CDN Revenue Analytics, Infrastructure Builds, Market Dynamics and Format Share: 2006 111
    CDN Segment: Summary Operational, Infrastructure Profile and Analysis 2003 - 2007 113
    Flash Gaining Market Share Ground 114
    Media Player Share by Format 115
    Media Player Format Share: Entertainment Content 2006 116
    Professional Content (Excluding Advertising) 116
    Media Player Market Share: Branded Content 2006 116
    Media Player Market Share: Video 2006 117
    Professional/Branded Content: Media Player Format Share 118
    UGV Content Category 124
    Media Player Format Share: UGV Content 2006 124
SECTION FIVE 126
  Q & A: CDN Operational and Organizational Profiles 126
    Adesso / Tubes 126
    Akamai Technologies 131
    Akamai Operational Profile 133
    Dayport 139
    Dayport Operational Profile 140
    Digital Fountain 144
    Limelight Networks 149
    Limelight Networks Operational Profile 151
    Liquid Compass 155
    Mirror Image 158
    Navisite 165
    Navisite Operational Profile 167
    Panther Express 174
    Vitalstream 178
    Vitalstream (2006) Operational Profile 181
SECTION SIX 185
  Video Application and Distribution Platforms with CDN Relationships 185
    Brightcove 185
    The Feedroom 187
    Maven Networks 189
    Roo Media Networks 191
    The Platform 194
    Whiteblox 197
    New Entrants Competing with Adobe in the Flash Streaming Media Segment 199
    Market Dynamics 199
    Wowza Media Systems 200
...
Publisher Name : Accustream Research

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