Top

Adultifying Sugar Confectionery

Category : Food & Beverages  | Published Date : Jun-2015 | Pages : 30
enquire
Summary
This report outlines key opportunities for the category to target older, adult consumers by using insight from Canadean Consumer's recent global surveys. It pinpoints untapped potential for driving growth in the sugar confectionery sector by identifying new consumption occasions and key adult consumer segments to target.


Synopsis
- Includes proprietary data from Canadean Consumer's global surveys conducted across 25 markets.

- Offers insight into opportunities for the sugar confectionery category to move beyond its child-centric focus to new consumer targets (i.e. adults).

- Provides an understanding of different routes to "adultify" sugar confectionery.

- Offers inspiration from case studies and product examples that showcase best-in-class innovations in products targeting older consumers.

Reasons To Buy
- Does consumption of sugar confectionery vary by age? What opportunities does this open up?

- How can manufacturers attract older disengaged consumers to the sugar confectionery category?

- What are the opportunities to broaden usage occasions for sugar confectionery?

- How can the category respond to the needs of different adult consumer groups?

Key Highlights
Regular consumers of appearance-enhancing foods eat sugar confectionery more often than average consumers. This opens up opportunities for the category to deliver "beauty from within."

Millennials value sugar confectionery brands that complement their individuality and lifestyle interests. Half of global sugar confectionery consumers aged 18-34 agree that being fashionable is important to them.
Table Of ContentsN/AList Of TablesN/AList Of FiguresN/A
...
Publisher Name : Canadean

SIMILAR MARKET STUDIES

Please Select Format
Single User: US $ 1495
Multi User: US $ 2990
Corporate User: US $ 4485

NEED MORE INFORMATION
Contact us
Call us +1-971-202-1575
--- or ---
help@bigmarketresearch.com
WHY BIG MARKET RESEARCH
With high quality and penned to perfection, Big Market Research is an exclusive online market to get best market research reports for your business needs and strategies. We recommend you to stop browsing as soon as you discover our website. This is because we firmly believe that once you reach here; all your business concerns will be addressed.

We have a huge collection of market research report from numerous filed which will provide you with all the necessary solution. We make sure that reports that we sell are true in context, have a quality that is unrivaled, fully integrated with equal spread of opinion. They will give you proper insights into different opportunities one may locate for their start-up pr expansion.

Let your qualms and concern be sidelined through our high end syndicated as well as customized reports.
Top