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Video Advertising Networks, Serving Platforms and Exchanges 2007 - 2014: Inventory, Gross Media Spend and Net Revenue Analysis

Category : ICT Media  | Published Date : Jul-2011 | Pages : 179
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Video advertising networks, media serving platforms, auctions and exchanges are on track to achieve $1.4 billion in CPM share, transaction and fee-based revenue in 2011, a 67.5% annual rate of growth.

The sector’s participants analyzed ran $6.26 billion in aggregate media spend across their platforms in 2010, with $3.1 billion attributable to video campaigns or inventory. 

Video inventory, sellout rates, corresponding CPMs, participation percentages and serving fee data is aligned with business model analytics for each sector entrant, including in-page video serving, premium and remnant/3rd party pre-roll sales with ad serving, exchanges, plus multi-platform operations, and detailed across expanding global operations to yield gross media spend and net revenue.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Video Advertising Networks, Ad Serving and Media Clearing Platform Environments Encompass the Following Broad Solutions Categories 1
  Video Advertising Network, Serving Platform and Media Exchange Market Place Summary 2
  Video Ad Networks, Serving Solutions, Exchanges And Platforms: Revenue Growth 2007 – 2014 3
  Inventory and Impressions of all Format Types Served by Video Ad Technology Platform Specialists and Vendors was Worth $6.2 Billion in Gross Media Spend in 2010 4
  Video Ad Networks, Platforms and Serving Solutions: Pre-Roll, In-Page and Exchange Media Spend 2008 – 2010 4
  Gross Media Spend by Inventory and Impression Ecosystem: Video Ad Technology Platforms Lead the Market 5
GLOSSARY of TERMS 6
OVERVIEW 10
  Video Advertising Networks, Ad Serving and Media Clearing Platform Environments Encompass the Following Broad Solutions Categories 12
  Video Advertising Platform and Network Media and Inventory Trends: the Publishing and Audience Ecosystem 2011 – 2014 13
  Pro and UGC Video View Growth Continues To Create Additional Pre Roll and Overlay Advertising Inventory 13
  Online Video Views: 1998 – 2014 14
  UGC Video Market Growth 2005 - 2010: Forecast 2011 – 2012 15
  Video Ad Networks with Media Sales Groups Typically Work with Non-Exclusive Pre Roll Inventory 16
  Market Positions: the Video Advertising Network, Platform Services and Solutions Sector: 2011 17
  Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions Providers, Auctions and Networks 17
  Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions Providers, Auctions and Networks 19
  Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions Providers, Auctions and Networks 21
  Multi-Screen Video Advertising Platforms, Solutions Providers, Auctions, Exchanges and Networks 22
SECTION ONE 24
  Macro Market Growth Catalysts and Solutions Provider Business Engagement Focus 24
  Revenue Performance and Gross Media Spend by Platform and Solution Segment 2011 – 2014 25
  Video Ad Networks, Serving Solutions, Exchanges and Platforms: Net Revenue 2007 - 2014 26
  Multi-Screen Video Advertising Platforms, Exchanges, Server Solutions and Networks: Net Revenue Analysis 28
  Multi-Screen Video Advertising Platforms, Serving Solutions, Auctions, Exchanges and Networks 29
  Video Inventory and Impressions Delivered Grew by 86.4% in 2010 30
  Video Advertising Solution Provider Inventory/Impression Growth: 2008 – 2010 30
  Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions Providers, Auctions and Networks 32
  Video Advertising Networks, Platforms and Serving Solutions 33
  Inventory and Impressions of all Format Types Served by Video Ad Technology Platform Specialists and Vendors was Worth $6.2 Billion in Gross Media Spend in 2010 33
  Multi-Screen Video Advertising Solutions and Platforms: Pre Roll, In-Stream, Overlay and Display Media Spend 35
  Video Gross Media Spend Frames a $3.1 Billion Market in 2010 36
  Multi-Screen Video Advertising Solutions and Platforms: Pre-Roll and In-Page Video Gross Media Spend 37
  Video Ad Serving Platforms Captured 62.2% of the Sector’s Net Revenue in 2010 39
  Video Ad Serving Platforms and Pre Roll Ad Network With Media Sales: Solution Revenue Comparison: 2007 – 2014 40
  Multi-Screen Video Advertising Networks and Ad Serving Platforms: Comparative Net Revenue Analytics: 2007 - 2014 41
  Gross Media Spend by Inventory and Impression Ecosystem: Video Ad Technology Platforms Lead the Market 43
  Gross Media Spend by Solution Category 44
SECTION TWO 46
  Video Ad Serving Platform Business Dynamics, Expertise and Market Engagement Focus 46
  Video Ad Serving Platforms Deliver Gross Media Spend of $2.17 Billion in 2010 47
  Video Ad Serving Platforms and Services: Gross Media Spend 49
  Video Ad Serving Platforms: Video Impressions and Gross Media Spend: 2005 - 2010 52
  Video Ad Serving Platforms Net $492.9 Million in 2010 Revenue 52
  Video Ad Serving Platform Net Revenue: 2007 - 2014 53
  Multi-Screen Video Ad Serving Platforms and Services: Net Revenue Analysis 54
  Competition 55
  R & D Focus in 2011 55
  International Business Exposure 55
  Q & A’s 57
    Eyewonder 57
    Freewheel 62
    Limelight Mobility and Monetization Platform 67
    MediaMind Technologies 71
    Pointroll 77
SECTION THREE 82
  Video Advertising Network Business Operational Dynamics, Expertise and Market Engagement Focus 82
  Video Ad Network and Platform Net Revenue Grew by 89.7% in 2010 83
  Pre-Roll Ad Serving and Media Sales Specialist Solutions: Net Revenue 85
  Video Ad Serving and Pre-Roll Ad Network Plus Media Sales Revenue Growth 87
  Video Advertising Networks and Media Sales: Pre Roll Solution Specialists 88
  Video Ad Network Net Revenue Averaged 40.1% of Gross Media Spend in 2010 89
  Pre Roll Specialists: Gross Media Spend and Net Revenue Analysis 91
  Multi-Screen Video Advertising Platforms: Pre Roll Inventory and Gross Media Spend Analysis 92
  Competition 93
  R & D Focus in 2011 93
  International Business Exposure 94
  Strategic Imperatives in 2011 94
  Q & A’s 95
    AudienceScience 95
    Blinkx 101
    Brightroll 105
    Rocket Fuel 110
    SpotXchange 115
    TidalTV 120
    Tremor Video 125
    Tubemogul 131
    Turnhere.Com 136
    Vidsense 141
    Visible Measures 147
    Yume Inc. 152
SECTION FOUR 159
  Auctions, Exchanges and Real Time Bidding Business Operational Dynamics, Expertise and Market Engagement Focus 159
  RTB Environment Gross Media Spend Rose by 652% in 2010 160
  Real Time Bidding Environments: Video Media Spend Growth 2008 - 2010 161
  Multi-Screen Video Advertising Solutions and Platforms: Exchanges, Marketplace RTB and Mediation Environments 162
  Net RTB Solution Segment Revenue Grew by 273% in 2010 163
  Real Time Bidding Solutions Net Revenue Analysis: 2008 - 2014 164
  Video Advertising Solutions and Platforms: Exchanges, Marketplace RTB and Mediation Environments 165
  RTB Environments Capture 7.8% of Sector Gross Media Spend in 2010 166
  Gross Media Spend by Solution Category 166
  Video Advertising Solution: Gross Media Spend Comparison 2008 – 2010 167 167
  Competition 168
  R & D Focus in 2011 168
  International Business Exposure 168
  Strategic Imperatives in 2011 168
  Q & A’s 169
    adBrite 169
    ADAP.TV 174
    Liverail 179
 

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Video Advertising Networks, Ad Serving and Media Clearing Platform Environments Encompass the Following Broad Solutions Categories 1
  Video Advertising Network, Serving Platform and Media Exchange Market Place Summary 2
  Video Ad Networks, Serving Solutions, Exchanges And Platforms: Revenue Growth 2007 – 2014 3
  Inventory and Impressions of all Format Types Served by Video Ad Technology Platform Specialists and Vendors was Worth $6.2 Billion in Gross Media Spend in 2010 4
  Video Ad Networks, Platforms and Serving Solutions: Pre-Roll, In-Page and Exchange Media Spend 2008 – 2010 4
  Gross Media Spend by Inventory and Impression Ecosystem: Video Ad Technology Platforms Lead the Market 5
GLOSSARY of TERMS 6
OVERVIEW 10
  Video Advertising Networks, Ad Serving and Media Clearing Platform Environments Encompass the Following Broad Solutions Categories 12
  Video Advertising Platform and Network Media and Inventory Trends: the Publishing and Audience Ecosystem 2011 – 2014 13
  Pro and UGC Video View Growth Continues To Create Additional Pre Roll and Overlay Advertising Inventory 13
  Online Video Views: 1998 – 2014 14
  UGC Video Market Growth 2005 - 2010: Forecast 2011 – 2012 15
  Video Ad Networks with Media Sales Groups Typically Work with Non-Exclusive Pre Roll Inventory 16
  Market Positions: the Video Advertising Network, Platform Services and Solutions Sector: 2011 17
  Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions Providers, Auctions and Networks 17
  Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions Providers, Auctions and Networks 19
  Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions Providers, Auctions and Networks 21
  Multi-Screen Video Advertising Platforms, Solutions Providers, Auctions, Exchanges and Networks 22
SECTION ONE 24
  Macro Market Growth Catalysts and Solutions Provider Business Engagement Focus 24
  Revenue Performance and Gross Media Spend by Platform and Solution Segment 2011 – 2014 25
  Video Ad Networks, Serving Solutions, Exchanges and Platforms: Net Revenue 2007 - 2014 26
  Multi-Screen Video Advertising Platforms, Exchanges, Server Solutions and Networks: Net Revenue Analysis 28
  Multi-Screen Video Advertising Platforms, Serving Solutions, Auctions, Exchanges and Networks 29
  Video Inventory and Impressions Delivered Grew by 86.4% in 2010 30
  Video Advertising Solution Provider Inventory/Impression Growth: 2008 – 2010 30
  Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions Providers, Auctions and Networks 32
  Video Advertising Networks, Platforms and Serving Solutions 33
  Inventory and Impressions of all Format Types Served by Video Ad Technology Platform Specialists and Vendors was Worth $6.2 Billion in Gross Media Spend in 2010 33
  Multi-Screen Video Advertising Solutions and Platforms: Pre Roll, In-Stream, Overlay and Display Media Spend 35
  Video Gross Media Spend Frames a $3.1 Billion Market in 2010 36
  Multi-Screen Video Advertising Solutions and Platforms: Pre-Roll and In-Page Video Gross Media Spend 37
  Video Ad Serving Platforms Captured 62.2% of the Sector’s Net Revenue in 2010 39
  Video Ad Serving Platforms and Pre Roll Ad Network With Media Sales: Solution Revenue Comparison: 2007 – 2014 40
  Multi-Screen Video Advertising Networks and Ad Serving Platforms: Comparative Net Revenue Analytics: 2007 - 2014 41
  Gross Media Spend by Inventory and Impression Ecosystem: Video Ad Technology Platforms Lead the Market 43
  Gross Media Spend by Solution Category 44
SECTION TWO 46
  Video Ad Serving Platform Business Dynamics, Expertise and Market Engagement Focus 46
  Video Ad Serving Platforms Deliver Gross Media Spend of $2.17 Billion in 2010 47
  Video Ad Serving Platforms and Services: Gross Media Spend 49
  Video Ad Serving Platforms: Video Impressions and Gross Media Spend: 2005 - 2010 52
  Video Ad Serving Platforms Net $492.9 Million in 2010 Revenue 52
  Video Ad Serving Platform Net Revenue: 2007 - 2014 53
  Multi-Screen Video Ad Serving Platforms and Services: Net Revenue Analysis 54
  Competition 55
  R & D Focus in 2011 55
  International Business Exposure 55
  Q & A’s 57
    Eyewonder 57
    Freewheel 62
    Limelight Mobility and Monetization Platform 67
    MediaMind Technologies 71
    Pointroll 77
SECTION THREE 82
  Video Advertising Network Business Operational Dynamics, Expertise and Market Engagement Focus 82
  Video Ad Network and Platform Net Revenue Grew by 89.7% in 2010 83
  Pre-Roll Ad Serving and Media Sales Specialist Solutions: Net Revenue 85
  Video Ad Serving and Pre-Roll Ad Network Plus Media Sales Revenue Growth 87
  Video Advertising Networks and Media Sales: Pre Roll Solution Specialists 88
  Video Ad Network Net Revenue Averaged 40.1% of Gross Media Spend in 2010 89
  Pre Roll Specialists: Gross Media Spend and Net Revenue Analysis 91
  Multi-Screen Video Advertising Platforms: Pre Roll Inventory and Gross Media Spend Analysis 92
  Competition 93
  R & D Focus in 2011 93
  International Business Exposure 94
  Strategic Imperatives in 2011 94
  Q & A’s 95
    AudienceScience 95
    Blinkx 101
    Brightroll 105
    Rocket Fuel 110
    SpotXchange 115
    TidalTV 120
    Tremor Video 125
    Tubemogul 131
    Turnhere.Com 136
    Vidsense 141
    Visible Measures 147
    Yume Inc. 152
SECTION FOUR 159
  Auctions, Exchanges and Real Time Bidding Business Operational Dynamics, Expertise and Market Engagement Focus 159
  RTB Environment Gross Media Spend Rose by 652% in 2010 160
  Real Time Bidding Environments: Video Media Spend Growth 2008 - 2010 161
  Multi-Screen Video Advertising Solutions and Platforms: Exchanges, Marketplace RTB and Mediation Environments 162
  Net RTB Solution Segment Revenue Grew by 273% in 2010 163
  Real Time Bidding Solutions Net Revenue Analysis: 2008 - 2014 164
  Video Advertising Solutions and Platforms: Exchanges, Marketplace RTB and Mediation Environments 165
  RTB Environments Capture 7.8% of Sector Gross Media Spend in 2010 166
  Gross Media Spend by Solution Category 166
  Video Advertising Solution: Gross Media Spend Comparison 2008 – 2010 167 167
  Competition 168
  R & D Focus in 2011 168
  International Business Exposure 168
  Strategic Imperatives in 2011 168
  Q & A’s 169
    adBrite 169
    ADAP.TV 174
    Liverail 179
 
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Publisher Name : Accustream Research

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