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Video Ad Clearing and Trafficking Platforms: Inventory, Media Spend and Business Channel Analytics: 2012 - 2014

Category : ICT Media  | Published Date : Aug-2012 | Pages : 267
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Video ad networks, serving platforms, auctions, exchanges, RTBs, DSPs and SSPs are forecast to process $8.2 billion in 2012 connected device media spend, with 75.6% ($6.2 billion) attached to video formats. This sector report presents the channel-by-channel economics of formats supported, media cleared, served, total inventory, fill rates, CPMs, ad serving CPMs and social media CPV/CPCV pricing models that taken together yield net revenue accruing to service and technology providers, post any publisher payouts.

This report is a detailed inventory, media spend, business operations and sector analytics report designed to be used as an investment instrument for agencies, brands, operators, consulting practices, technology, media services firms, VCs and investment banks.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Sector and Market Position Analysis: Digital Video Ad Clearing and Trafficking are High Growth, Highly Competitive Businesses 1
  Digital Video Media Spend 2012 - 2014: Macro Market Growth Catalysts and Solutions Provider Business Engagement Focus 1
  Digital Content Choices, Video View Increases and Multi-Screen, 24/7 Continuous Access Accelerating Video Clearing and Ad Serving Market Growth: 1
  Video Ad Networks and Platforms: Non-Duplicated Media Spend (All Formats) Cleared or Served Estimated At $8.2 Billion in 2012 2
  Video Ad Networks, Ad Serving, Inventory Clearing and Demand Side Platforms:  Media Spend 2008 – 2014 3
  Video Media Spend Cleared by Ad Networks or Trafficked over Distribution Platforms to Reach $6.2 Billion in 2012 4
  Video Ad Networks, Ad Trafficking Platforms, Auctions, Exchanges and RTBs Forecast to Earn $1.1 Billion in 2012 Revenue 6
  Video Ad Networks, Platforms, Exchanges: Revenue Analysis and Share 2007 – 2014 7
DIGITAL VIDEO ADVERTISING TERMINOLOGY AND DEFINITIONS 8
SECTION ONE 13
  Sector and Market Position Analysis: Digital Video Ad Clearing and Trafficking are High Growth, Highly Competitive Businesses 13
  Digital Video Media Spend 2012 - 2014: Macro Market Growth Catalysts and Solutions Provider Business Engagement Focus 14
  Digital Content Choices, Video View Increases and Multi-Screen, 24/7 Continuous Access Accelerating Video Clearing and Ad Serving Market Growth 14
 

Video Ad Network, Ad Serving Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Foundations Of Business Model Outlook and Market Position Sustainability

16
  The Currency Powering the Digital Video Advertising Marketplace: Digital Video Content Consumption Continues to Increase 17
  Pre Roll Inventory Fundamentals 2012 – 2014: the Format Remains in High Demand 17
  UGC and Pro Video Growth and View Share Summary: 2005 - 2011 19
 

Unscrambling the Market Puzzle: Sizing Duplicate Video Ad Network, Serving Platform Impressions and Corresponding Media Spend

20
  Inventory Duplication Analysis: 2008 – 2012 20
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 22
  Legend: Video Ad Networks, Platforms, Auctions, Exchanges and RTBs 24
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs  2008 - 2012 27
  Video Ad Networks and Platforms: Non-Duplicated Media Spend (All Formats) Cleared or Served Estimated At $8.2 Billion in 2012 29
  Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 32
  Video Media Spend Cleared by Ad Networks or Trafficked over Distribution Platforms to Reach $6.2 Billion in 2012 34
  Video Ad Networks, Ad Serving, Media Clearing and Demand Side Platforms: Media Spend 2008 – 2014 35
  CAGR Comparison: 2008 – 2014 36
  Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 37
  Business Model Analytics Overview: Video Ad Networks, Ad Serving Platform, Auctions, Exchanges and RTBs 39
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: 2012 40
  Billing and Payment Models: CPM, CPC, CPCV, CPV, CPE 42
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 43
  Global Reach: the Audience Equation 45
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 45
 

Revenue Share, ECPM and CPM/Inventory Pricing Breakout by Platform and Network

47
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 48
SECTION TWO 50
  Video Ad Trafficking Platforms Set to Deliver $5.7 Billion in Multi-Format Media Spend in 2012 50
  Comparative Media Spend Associated with Market Segment: 2008 - 2012 52
  Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 54
  Legend: Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 56
  Video Ad Networks, Ad Serving Platforms, Auctions and Exchanges to Clear and Deliver $6.2 Billion in 2012 Video Media Spend 57
  Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 61
  Video Ad Networks: Media Spend Cleared and Delivered Forecast At $1.3 Billion in 2012, up 85% over 2011 63
  Video Advertising Networks: Media Spend Analysis 2008 - 2012 66
  Video Ad Network Inventory Analysis 2008 – 2012: Estimated 30% Impression Duplication, 80% Fill Rates in 2012 67
  Video Advertising Networks: Inventory and ECPM Analysis 2008 - 2012 70
  Video Ad Serving/Trafficking Platforms 72
  Video Ad Serving Platforms: 2008 - 2012 75
  Video Ad Serving/Trafficking Platforms:  2008 - 2012 77
  Video Exchanges and RTBs: Triple-Digital Media Spend Growth 2009-2012 78
  Video Advertising Auctions, Exchanges and RTBs: 2008 - 2012 80
  Social Video Campaign Spend by Platform 81
  Social Video Advertising Networks and Platforms: Media Spend 2008 - 2012 82
  Over-The-Top Platforms 83
  Over-The-Top Video Advertising: Media Spend Analysis 2011 - 2012 84
SECTION THREE 85
  Video Ad Networks, Ad Trafficking Platforms, Auctions, Exchanges and RTBs Forecast to Earn $1.1 Billion in 2012 Revenue 85
  Video Ad Networks and Platforms: Revenue by Category 2007-2014 86
  Video Advertising Platforms: Revenue Analysis by Media Clearing/Serving Category 2007 - 2014 88
  Video Ad Clearing and Serving 2007-2014: Sector Growth Profile 89
  Video Ad Clearing and Serving CPM Share CAGR Analysis 2007-2014 90
  Post Publisher Payout Topline Revenue Analysis 91
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: Revenue Analysis 2007 - 2012 91
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 93
  Total Platform Revenue: CPM Share Revenue with Platform Licensing, Data, Audience Targeting, Transactions and Usage Fees 2007 – 2014 95
  Video Clearing, Ad Trafficking and Exchange Revenue Analysis: 2007 – 2014 96
  Total Platform Revenue CAGR Analysis: 2007-2014 97
  Platform Revenue Percent Media Spend: 2007-2014 98
  Media Spend and Platform Revenue Comparison: Video Ad Networks, Serving Platforms, Exchanges and RTBs 2008-2014 99
  Video Media Spend, Platform Revenue and Agency Fee Comparison: 2008-2014 100
  Estimated Agency Fees: 2008-2014 101
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: Platform Revenue Analysis 2007 - 2014 102
  Video Ad Trafficking: Scale, Reach, Technology and Integration Specialists 104
  Video Ad Serving Platforms: Revenue Analysis 2007 - 2014 107
 

Video Advertising Networks: Managing the Media Buy and Delivering the Audience

108
  Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 111
  Auctions, Exchanges and RTBs: Experiencing High Growth 112
  Video Auctions, Exchanges and RTBs: Platform Revenue Analysis 2007 - 2014 115
  Social Video Ad Campaign Platforms and Networks 116
  Social Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 118
  Over-The-Top Ad Platforms 119
  Over-The-Top Video Advertising Solutions: Platform Revenue Analysis 2007 - 2014 120
SECTION FOUR 121
  Q & A’s 121
    ADAP.TV 121
    ADBRITE 126
    ADOBE AUDITUDE 132
    ADRISE 138
    AFFINE 142
    AUDIENCESCIENCE 148
    BLACKARROW 156
    BLINKX 161
    DOUBLEVERIFY 167
    FREEWHEEL 171
    INNOVATE MEDIA/OCULU 178
    INTERNET BROADCASTING 182
    JUN GROUP 188
    LIMELIGHT VIDEO PLATFORM 195
    MEDIAMIND (A Division Of DG) 200
    MIXPO 207
    POINTROLL 214
    ROCKET FUEL 219
    ROVION (A Unit Of Local Corporation) 223
    SHARETHROUGH 227
    SPOTXCHANGE 231
    TREMOR VIDEO 239
    TUBEMOGUL 245
    VIDEOLOGY 252
    VISIBLE MEASURES 260
    YUME INC. 267
 

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  Sector and Market Position Analysis: Digital Video Ad Clearing and Trafficking are High Growth, Highly Competitive Businesses 1
  Digital Video Media Spend 2012 - 2014: Macro Market Growth Catalysts and Solutions Provider Business Engagement Focus 1
  Digital Content Choices, Video View Increases and Multi-Screen, 24/7 Continuous Access Accelerating Video Clearing and Ad Serving Market Growth: 1
  Video Ad Networks and Platforms: Non-Duplicated Media Spend (All Formats) Cleared or Served Estimated At $8.2 Billion in 2012 2
  Video Ad Networks, Ad Serving, Inventory Clearing and Demand Side Platforms:  Media Spend 2008 – 2014 3
  Video Media Spend Cleared by Ad Networks or Trafficked over Distribution Platforms to Reach $6.2 Billion in 2012 4
  Video Ad Networks, Ad Trafficking Platforms, Auctions, Exchanges and RTBs Forecast to Earn $1.1 Billion in 2012 Revenue 6
  Video Ad Networks, Platforms, Exchanges: Revenue Analysis and Share 2007 – 2014 7
DIGITAL VIDEO ADVERTISING TERMINOLOGY AND DEFINITIONS 8
SECTION ONE 13
  Sector and Market Position Analysis: Digital Video Ad Clearing and Trafficking are High Growth, Highly Competitive Businesses 13
  Digital Video Media Spend 2012 - 2014: Macro Market Growth Catalysts and Solutions Provider Business Engagement Focus 14
  Digital Content Choices, Video View Increases and Multi-Screen, 24/7 Continuous Access Accelerating Video Clearing and Ad Serving Market Growth 14
 

Video Ad Network, Ad Serving Platforms, Auctions, Exchanges, RTBs, SSPs and DSPs: Foundations Of Business Model Outlook and Market Position Sustainability

16
  The Currency Powering the Digital Video Advertising Marketplace: Digital Video Content Consumption Continues to Increase 17
  Pre Roll Inventory Fundamentals 2012 – 2014: the Format Remains in High Demand 17
  UGC and Pro Video Growth and View Share Summary: 2005 - 2011 19
 

Unscrambling the Market Puzzle: Sizing Duplicate Video Ad Network, Serving Platform Impressions and Corresponding Media Spend

20
  Inventory Duplication Analysis: 2008 – 2012 20
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 22
  Legend: Video Ad Networks, Platforms, Auctions, Exchanges and RTBs 24
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs  2008 - 2012 27
  Video Ad Networks and Platforms: Non-Duplicated Media Spend (All Formats) Cleared or Served Estimated At $8.2 Billion in 2012 29
  Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 32
  Video Media Spend Cleared by Ad Networks or Trafficked over Distribution Platforms to Reach $6.2 Billion in 2012 34
  Video Ad Networks, Ad Serving, Media Clearing and Demand Side Platforms: Media Spend 2008 – 2014 35
  CAGR Comparison: 2008 – 2014 36
  Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 37
  Business Model Analytics Overview: Video Ad Networks, Ad Serving Platform, Auctions, Exchanges and RTBs 39
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: 2012 40
  Billing and Payment Models: CPM, CPC, CPCV, CPV, CPE 42
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 43
  Global Reach: the Audience Equation 45
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 45
 

Revenue Share, ECPM and CPM/Inventory Pricing Breakout by Platform and Network

47
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 48
SECTION TWO 50
  Video Ad Trafficking Platforms Set to Deliver $5.7 Billion in Multi-Format Media Spend in 2012 50
  Comparative Media Spend Associated with Market Segment: 2008 - 2012 52
  Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 54
  Legend: Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 56
  Video Ad Networks, Ad Serving Platforms, Auctions and Exchanges to Clear and Deliver $6.2 Billion in 2012 Video Media Spend 57
  Video Advertising Networks, Ad Serving Platforms, SSPs and DSPs 61
  Video Ad Networks: Media Spend Cleared and Delivered Forecast At $1.3 Billion in 2012, up 85% over 2011 63
  Video Advertising Networks: Media Spend Analysis 2008 - 2012 66
  Video Ad Network Inventory Analysis 2008 – 2012: Estimated 30% Impression Duplication, 80% Fill Rates in 2012 67
  Video Advertising Networks: Inventory and ECPM Analysis 2008 - 2012 70
  Video Ad Serving/Trafficking Platforms 72
  Video Ad Serving Platforms: 2008 - 2012 75
  Video Ad Serving/Trafficking Platforms:  2008 - 2012 77
  Video Exchanges and RTBs: Triple-Digital Media Spend Growth 2009-2012 78
  Video Advertising Auctions, Exchanges and RTBs: 2008 - 2012 80
  Social Video Campaign Spend by Platform 81
  Social Video Advertising Networks and Platforms: Media Spend 2008 - 2012 82
  Over-The-Top Platforms 83
  Over-The-Top Video Advertising: Media Spend Analysis 2011 - 2012 84
SECTION THREE 85
  Video Ad Networks, Ad Trafficking Platforms, Auctions, Exchanges and RTBs Forecast to Earn $1.1 Billion in 2012 Revenue 85
  Video Ad Networks and Platforms: Revenue by Category 2007-2014 86
  Video Advertising Platforms: Revenue Analysis by Media Clearing/Serving Category 2007 - 2014 88
  Video Ad Clearing and Serving 2007-2014: Sector Growth Profile 89
  Video Ad Clearing and Serving CPM Share CAGR Analysis 2007-2014 90
  Post Publisher Payout Topline Revenue Analysis 91
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: Revenue Analysis 2007 - 2012 91
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs 93
  Total Platform Revenue: CPM Share Revenue with Platform Licensing, Data, Audience Targeting, Transactions and Usage Fees 2007 – 2014 95
  Video Clearing, Ad Trafficking and Exchange Revenue Analysis: 2007 – 2014 96
  Total Platform Revenue CAGR Analysis: 2007-2014 97
  Platform Revenue Percent Media Spend: 2007-2014 98
  Media Spend and Platform Revenue Comparison: Video Ad Networks, Serving Platforms, Exchanges and RTBs 2008-2014 99
  Video Media Spend, Platform Revenue and Agency Fee Comparison: 2008-2014 100
  Estimated Agency Fees: 2008-2014 101
  Video Advertising Networks, Ad Serving Platforms, Auctions, Exchanges, RTBs, Mediation Layers, SSPs and DSPs: Platform Revenue Analysis 2007 - 2014 102
  Video Ad Trafficking: Scale, Reach, Technology and Integration Specialists 104
  Video Ad Serving Platforms: Revenue Analysis 2007 - 2014 107
 

Video Advertising Networks: Managing the Media Buy and Delivering the Audience

108
  Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 111
  Auctions, Exchanges and RTBs: Experiencing High Growth 112
  Video Auctions, Exchanges and RTBs: Platform Revenue Analysis 2007 - 2014 115
  Social Video Ad Campaign Platforms and Networks 116
  Social Video Advertising Networks: Platform Revenue Analysis 2007 - 2014 118
  Over-The-Top Ad Platforms 119
  Over-The-Top Video Advertising Solutions: Platform Revenue Analysis 2007 - 2014 120
SECTION FOUR 121
  Q & A’s 121
    ADAP.TV 121
    ADBRITE 126
    ADOBE AUDITUDE 132
    ADRISE 138
    AFFINE 142
    AUDIENCESCIENCE 148
    BLACKARROW 156
    BLINKX 161
    DOUBLEVERIFY 167
    FREEWHEEL 171
    INNOVATE MEDIA/OCULU 178
    INTERNET BROADCASTING 182
    JUN GROUP 188
    LIMELIGHT VIDEO PLATFORM 195
    MEDIAMIND (A Division Of DG) 200
    MIXPO 207
    POINTROLL 214
    ROCKET FUEL 219
    ROVION (A Unit Of Local Corporation) 223
    SHARETHROUGH 227
    SPOTXCHANGE 231
    TREMOR VIDEO 239
    TUBEMOGUL 245
    VIDEOLOGY 252
    VISIBLE MEASURES 260
    YUME INC. 267
 
...
Publisher Name : Accustream Research

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