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CDN 2010

Category : ICT Media  | Published Date : Aug-2009 | Pages : 197
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CDNs (Content Delivery Networks) are achieving another year of double-digit growth in 2009, writing new contracts at a 23.3% pace above 2008, powering top line revenue forecasts up 16.4% to $1.37 billion across the segment.

The U.S. market currently generates an estimated 55.8% of the global CDN total, though international traffic is now increasing at a faster rate than its domestic counterpart.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  CDN 2010: Revenue, R & D, Cap Ex and Operational Performance Analytic 1
SECTION ONE 1
  Introduction and 2009-2010 Overview 3
  CDN 2010: Revenue, Cap Ex, R & D, Operational Performance Summary Analysis 3
  Terminology Definitions: 3
  CDN Market Performance Dynamics and Trends 2009 – 2010 3
  CDN Revenues Forecast at $1.37 Billion in ‘09 6
  CDN Market Revenue Analysis: 2003 - 2010 7
  CDN Revenue Growth Rates Historically Accelerate Through the Year 7
  Retail Contracts Forecast to Increase by 23.3% in 2009 8
  CDN Annual Accounts: 2005 - 2009 9
  CDN Account Growth Rates Surpass Revenue Growth Rates in 2009 10
  CDN Revenue and Account Growth Rates 10
  MRR is Forecast to Fall by 5.5% in 2009 10
  CDN Monthly Recurring Revenue Analysis: 2005 - 2009 11
  Entertainment and Media Forecast to Account for 32% of CDN Revenue in 2009, Down from 46.7% in 2008 12
  Media and Entertainment Percent CDN Revenue: 2006 - 2009 13
  Sever Deployments to Increase by 32.3% in 2009 13
  CDN Media Server Deployment: 2005 - 2009 14
  Cap Ex Investment Forecast to Rise by 9.2% in 2009 14
  U.S. Captures 55.8% of Global CDN Revenue in 2009; to Decline Slightly in 2010 15
  Worldwide CDN Revenue Forecast at $2.4 Billion in 2009 16
  CDN Worldwide and U.S. Market Size: 2006 - 2009 16
  Global CDN Market Value (Retail Contract Revenue) 17
  Commercial Market Value for Audio and Delivery Estimated at $501.7 Million in 2009 17
  Commercial Bandwidth Market Value: Audio/Video 2006 - 2009 18
  Cogs and Retail Contract Analysis Indicate Margins Are Holding, Despite Sharp Price Declines 18
  Entertainment and Media Are the Most Penetrated and Cost-Competitive Account Verticals 19
  Streaming/Http Content Category Share: Commercial Market Value 2006 – 2009 20
  Retail Contract Pricing for Bandwidth Exhibited a Slower Rate of Decline in 2008, Then Turned Sharply Downward in 2009 20
  Retail Contract Pricing: 2006 - 2009 21
  Pricing Declines for Retail Contracts Have Exceeded Transit Declines in 2009 23
  Media Player Market Share: 2005 - 2009 24
  Media Player Format Share: CDN Delivery 2005 - 2009 24
SECTION TWO 26
  CDN Entertainment and Media Market Performance Analytics 2009 26
  Commercial Market Value of Media and Entertainment Estimated at $501.7 Million in 2009 26
  CDN Bandwidth Services Category Share: 2009 Year End Estimate 27
  Professional Video Content Categories Including Advertising Networks and Download Media Are Highly Penetrated by CDNs 28
  2009 Full Year Estimates 30
  Online Music Tuning Hours per Month Average 661.9 Million in 2009 30
  Online Music and Track Plays: Bandwidth Services Analysis and Market Size 31
  Professional Video Averaging 4.1 Billion Views per Month in 2009, 500+ Kbps Through Put 32
  Online Video: Entertainment Bandwidth Services Analysis and Market Size 33
  User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 35
  There is an Average of 1.99 Billion Pre Roll Ads Played/ Inserted per Month in 2009 36
  Video Advertising: Pre Roll Avail Bandwidth Services Analysis and Market Size 37
  In-Banner Video Impressions Averaging 13.4 Billion Views per Month in 2009 37
  In-Banner Video Advertising: Bandwidth Services Analysis and Market Size 38
  Music Downloads Forecast at 3+ Billion Units in 2009; Movie and TV Show Downloads at 182.3 Million 38
  Download Bandwidth Services Analysis and Market Size 39
  Podcast Downloads (Audio and Video) Are Forecast at 9.6 Billion in 2009 39
  Podcasting Bandwidth Services Analysis and Market Size 40
  Backhaul Bandwidth Services Segment Analysis: 2009 41
  Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 42
  User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) 43
  Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 44
  In-Banner Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 45
  Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 46
  Commercial Market Value of Media and Entertainment Estimated at $663.4 Million in 2008 48
  CDN Bandwidth Services Category Share: 2008 Year End Estimate 49
  Bandwidth Provisioning Comparison by Content Vertical: 2008 51
  2008 Full Year 53
  Online Music and Track Plays: Bandwidth Services Analysis and Market Size 53
  Online Video: Entertainment Bandwidth Services Analysis and Market Size 54
  User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 55
  Video Advertising: Pre Roll Avail Bandwidth Services Analysis and Market Size 56
  In-Banner Video Advertising: Bandwidth Services Analysis and Market Size 57
  Download Bandwidth Services Analysis and Market Size 58
  Podcasting Bandwidth Services Analysis and Market Size 59
  Backhaul Bandwidth Services Segment Analysis: 2008 60
  Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 61
  User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) 62
  Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 63
  In-Banner Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 64
  Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 65
  Podcasting Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 66
SECTION THREE 67
  CDN Revenue, Account Share and Operational Analytics 67
  The Top Four CDNs Account for 89% of Total Retail Contract Revenue in 2009 67
  CDN Revenue 2009 (Est.) 68
  Akamai Controls 28.8% of Total Accounts in 2009; Limelight Networks Owns 13.3% 69
  CDN Account Share: 2009 (Est.) 70
  CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure Profile and Analysis 2003 - 2012 72
  CDN Monthly Recurring Revenue Analysis: 2005 - 2009 77
  CDN Media Server Deployment: 2005 - 2009 78
SECTION FOUR 80
  Pro Video Delivery Share: 2009 80
  22.5 Billion Professional Videos Views Analyzed in First Half 2009: Akamai Delivers 31.9% 80
  Video Delivery Share by CDN: 2009 Pro Content 81
  Video Views Delivery by CDN: January - June 2009 84
SECTION FIVE 122
  UGV Maturing Into a Highly Concentrated, Predominately Self-Hosting Segment 122
  UGC Video Delivery by CDN: 2009 YTD 122
  UGC Video Views by Delivery: 2009 January - June 124
SECTION SIX 128
  TSL Forecast at 7.9 Billion Hours in 2009; 30% Delivered by CDN 128
  CDN Internet Radio Contract Share: 2009 129
SECTION SEVEN 138
  Q&A 138
    Abacast 138
    Akamai 143
    Bitgravity 148
    CD Networks 152
    Cotendo 156
    Edgecast Networks 161
    Highwinds 166
    Level 3 Communications 172
    Limelight Networks 179
    Liquid Compass 185
    Mirror Image 191
    Nokeena 197

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  CDN 2010: Revenue, R & D, Cap Ex and Operational Performance Analytic 1
SECTION ONE 1
  Introduction and 2009-2010 Overview 3
  CDN 2010: Revenue, Cap Ex, R & D, Operational Performance Summary Analysis 3
  Terminology Definitions: 3
  CDN Market Performance Dynamics and Trends 2009 – 2010 3
  CDN Revenues Forecast at $1.37 Billion in ‘09 6
  CDN Market Revenue Analysis: 2003 - 2010 7
  CDN Revenue Growth Rates Historically Accelerate Through the Year 7
  Retail Contracts Forecast to Increase by 23.3% in 2009 8
  CDN Annual Accounts: 2005 - 2009 9
  CDN Account Growth Rates Surpass Revenue Growth Rates in 2009 10
  CDN Revenue and Account Growth Rates 10
  MRR is Forecast to Fall by 5.5% in 2009 10
  CDN Monthly Recurring Revenue Analysis: 2005 - 2009 11
  Entertainment and Media Forecast to Account for 32% of CDN Revenue in 2009, Down from 46.7% in 2008 12
  Media and Entertainment Percent CDN Revenue: 2006 - 2009 13
  Sever Deployments to Increase by 32.3% in 2009 13
  CDN Media Server Deployment: 2005 - 2009 14
  Cap Ex Investment Forecast to Rise by 9.2% in 2009 14
  U.S. Captures 55.8% of Global CDN Revenue in 2009; to Decline Slightly in 2010 15
  Worldwide CDN Revenue Forecast at $2.4 Billion in 2009 16
  CDN Worldwide and U.S. Market Size: 2006 - 2009 16
  Global CDN Market Value (Retail Contract Revenue) 17
  Commercial Market Value for Audio and Delivery Estimated at $501.7 Million in 2009 17
  Commercial Bandwidth Market Value: Audio/Video 2006 - 2009 18
  Cogs and Retail Contract Analysis Indicate Margins Are Holding, Despite Sharp Price Declines 18
  Entertainment and Media Are the Most Penetrated and Cost-Competitive Account Verticals 19
  Streaming/Http Content Category Share: Commercial Market Value 2006 – 2009 20
  Retail Contract Pricing for Bandwidth Exhibited a Slower Rate of Decline in 2008, Then Turned Sharply Downward in 2009 20
  Retail Contract Pricing: 2006 - 2009 21
  Pricing Declines for Retail Contracts Have Exceeded Transit Declines in 2009 23
  Media Player Market Share: 2005 - 2009 24
  Media Player Format Share: CDN Delivery 2005 - 2009 24
SECTION TWO 26
  CDN Entertainment and Media Market Performance Analytics 2009 26
  Commercial Market Value of Media and Entertainment Estimated at $501.7 Million in 2009 26
  CDN Bandwidth Services Category Share: 2009 Year End Estimate 27
  Professional Video Content Categories Including Advertising Networks and Download Media Are Highly Penetrated by CDNs 28
  2009 Full Year Estimates 30
  Online Music Tuning Hours per Month Average 661.9 Million in 2009 30
  Online Music and Track Plays: Bandwidth Services Analysis and Market Size 31
  Professional Video Averaging 4.1 Billion Views per Month in 2009, 500+ Kbps Through Put 32
  Online Video: Entertainment Bandwidth Services Analysis and Market Size 33
  User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 35
  There is an Average of 1.99 Billion Pre Roll Ads Played/ Inserted per Month in 2009 36
  Video Advertising: Pre Roll Avail Bandwidth Services Analysis and Market Size 37
  In-Banner Video Impressions Averaging 13.4 Billion Views per Month in 2009 37
  In-Banner Video Advertising: Bandwidth Services Analysis and Market Size 38
  Music Downloads Forecast at 3+ Billion Units in 2009; Movie and TV Show Downloads at 182.3 Million 38
  Download Bandwidth Services Analysis and Market Size 39
  Podcast Downloads (Audio and Video) Are Forecast at 9.6 Billion in 2009 39
  Podcasting Bandwidth Services Analysis and Market Size 40
  Backhaul Bandwidth Services Segment Analysis: 2009 41
  Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 42
  User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) 43
  Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 44
  In-Banner Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 45
  Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 46
  Commercial Market Value of Media and Entertainment Estimated at $663.4 Million in 2008 48
  CDN Bandwidth Services Category Share: 2008 Year End Estimate 49
  Bandwidth Provisioning Comparison by Content Vertical: 2008 51
  2008 Full Year 53
  Online Music and Track Plays: Bandwidth Services Analysis and Market Size 53
  Online Video: Entertainment Bandwidth Services Analysis and Market Size 54
  User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 55
  Video Advertising: Pre Roll Avail Bandwidth Services Analysis and Market Size 56
  In-Banner Video Advertising: Bandwidth Services Analysis and Market Size 57
  Download Bandwidth Services Analysis and Market Size 58
  Podcasting Bandwidth Services Analysis and Market Size 59
  Backhaul Bandwidth Services Segment Analysis: 2008 60
  Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 61
  User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) 62
  Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 63
  In-Banner Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 64
  Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 65
  Podcasting Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 66
SECTION THREE 67
  CDN Revenue, Account Share and Operational Analytics 67
  The Top Four CDNs Account for 89% of Total Retail Contract Revenue in 2009 67
  CDN Revenue 2009 (Est.) 68
  Akamai Controls 28.8% of Total Accounts in 2009; Limelight Networks Owns 13.3% 69
  CDN Account Share: 2009 (Est.) 70
  CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure Profile and Analysis 2003 - 2012 72
  CDN Monthly Recurring Revenue Analysis: 2005 - 2009 77
  CDN Media Server Deployment: 2005 - 2009 78
SECTION FOUR 80
  Pro Video Delivery Share: 2009 80
  22.5 Billion Professional Videos Views Analyzed in First Half 2009: Akamai Delivers 31.9% 80
  Video Delivery Share by CDN: 2009 Pro Content 81
  Video Views Delivery by CDN: January - June 2009 84
SECTION FIVE 122
  UGV Maturing Into a Highly Concentrated, Predominately Self-Hosting Segment 122
  UGC Video Delivery by CDN: 2009 YTD 122
  UGC Video Views by Delivery: 2009 January - June 124
SECTION SIX 128
  TSL Forecast at 7.9 Billion Hours in 2009; 30% Delivered by CDN 128
  CDN Internet Radio Contract Share: 2009 129
SECTION SEVEN 138
  Q&A 138
    Abacast 138
    Akamai 143
    Bitgravity 148
    CD Networks 152
    Cotendo 156
    Edgecast Networks 161
    Highwinds 166
    Level 3 Communications 172
    Limelight Networks 179
    Liquid Compass 185
    Mirror Image 191
    Nokeena 197
...
Publisher Name : Accustream Research

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