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CDN MARKET GROWTH 2006 - 2009

Category : ICT Media  | Published Date : Jul-2009 | Pages : 385
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A fact based CDN and bandwidth services report, complete with pricing, revenue, infrastructure deployment and operational analyses. Included are retail market calculations based on the volume model (gigabytes transferred), rate model (95th percentile for UGV, backhaul), R &D initiatives, total servers deployed, a break out of market segments sizes for video, audio, advertising, progressive download, Podcasting and download, market share by CDN, MRR (monthly recurring revenue), an analysis of media player format share.

Top line report findings and analysis:

  • Total retail bandwidth contracts (including comparable costs to deliver streams, views from self hosting networks) yield a commercial market value estimate for the U.S. of $947 million in 2007 (including storage and other value add fees associated with accounts), and $1.25 billion in 2008, up 32%
     
  • The global CDN market is estimated at $1.7 billion in 2007, and forecast at $2.3 billion in 2008 (excluding self hosting networks, VASPs, stand alone VASPs, managed hosting providers and re-sellers)
     
  • A total of 5.1 billion hours of Internet music radio listening (including a la carte song plays, but excluding downloads) were analyzed from 2007
     
  • CDNs delivered an estimated 28.8%, or 1.5 billion listening hours
     
  • A total of 22.4 billion views, or 68.8% of the professional market were handled through CDN contracts
     
  • MRR averaged $6,042 in 2007, up .8% from 2006, a year when many contracts were re-negotiated at more aggressive rates
     
  • MRR is forecast to rise by 7.6% in 2008, however as bandwidth costs continue to fall as a percentage of deal value, and value add services begin to be more fully factored into account contract analysis
     
  • Server deployments (media servers of all format types, excluding storage) rose by 46.8% in 2007 to 50,168
     
  • The two dominant media player formats (Windows Media and Flash) are estimated to be at near market parity for 2007, following three years of rapid share growth momentum for Flash
     
  • There is a continued move toward Flash for new accounts, however live content, video advertising with assets that are typically streamed, not downloaded, and premium rights protected content are typically associated with Windows Media, and those segments are growing

TABLE OF CONTENTS:

     
EXECUTIVE SUMMARY 1
    Global and U.S. CDN Revenue Comparison: 2006-2008 1
    Internet Music Radio: A CDN Market Overview 2007 2
    Professional Online Video: A Market Overview 2007 2
    Bandwidth Market Share: Professional Video 2007 3
    Hosted Network/UGV Video: A Market Overview 2007 4
    CDN Revenue, Contract Analytics, Infrastructure Deployments and Media Format Share: 2007-2008 4
    CDN Market Revenue and Growth Rates: 2004-2009 4
SECTION ONE 5
    Streaming Media Bandwidth Services Market Size and Growth Profile: 2006-2008 5
    Terminology Definitions 5
    Retail Market Comparisons: Streaming, Progressive Download and Download Media 5
    Global and U.S. CDN Revenue Comparison: 2006-2008 6
    CDN Worldwide and U.S. Market Size: 2006 - 2008 7
    U.S. Market Dominance 2006 - 2010 7
    Global CDN Market Value (Retail and Self Hosting Delivery) 8
    Commercial Bandwidth Market Value: Audio/Video 2006 - 2008 9
    Bandwidth Provisioning: U.S. Commercial Market Value Audio/Video 2006-2008 10
    Bandwidth Cogs Analysis: 2006 - 2008 10
    Bandwidth Percent of COGS and Retail Contract Value: 2006-2008 11
    Continued Downward Pressure On Transit and Retail Bandwidth Contracts in 2008 - 2009 (U.S.) 11
    Retail Contract Pricing: 2006 - 2008 12
    Retail Contract Pricing: Gigabyte Delivery and Annual Unit Declines 13
    Retail Pricing: Mbps Delivery and Annual Unit Declines 14
    Annual Pricing Comparison: Retail Versus Transit 2006 - 2008 15
    Retail versus Transit Cost Decline Trends Comparison: 2006-2008 16
    Annual Pricing Percent Change Comparison Retail vs. Transit 2006 - 2008 17
    Retail and Transit Bandwidth Cost Declines: 2006-2008 17
    Video Continues To Pace the Market 17
    Streaming/HTTP Content Category Share: Commercial Market Value 2006 - 2008 18
    Streaming/HTTP Content Category Provisioning Value: 2006-2008 18
    Media and Entertainment Market Value: CDN Segment 2006-2008 18
    Media and Entertainment Percent CDN Revenue: 2006 - 2008 19
  2006 20
    Commercial Market Bandwidth Breakout: By Category 2006 20
    CDN Bandwidth Services Category Share: 2006 Mid Range Estimate 21
    Internet Radio: Bandwidth Services Analysis And Market Size 24
    Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 25
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 26
    Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 27
    User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 28
    User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) 29
    Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 31
    Embedded Video Advertising: Bandwidth Services Analysis and Market Size 32
    Embedded Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 33
    Download Bandwidth Services Analysis and Market Size 34
    Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 35
    Podcasting Bandwidth Services Analysis and Market Size 36
    Podcasting Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 37
  2007 38
    Commercial Market Bandwidth Breakout: By Audio/Video Category 2007 (Retail Value) 39
    CDN Bandwidth Services Category Share: 2007 Mid Range Estimate 40
    Internet Radio: Bandwidth Services Analysis And Market Size 42
    Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 43
    Streaming Video: Entertainment Bandwidth Services Analysis And Market Size 44
    Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 45
    User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 46
    User Generated Video Backhaul Pricing And Market Analysis (95th Percentile Analysis) 47
    Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size 48
    Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 49
    Embedded Video Advertising: Bandwidth Services Analysis and Market Size 50
    Embedded Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 51
    Download Bandwidth Services Analysis and Market Size 52
    Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 53
    Podcasting Bandwidth Services Analysis and Market Size 54
    Podcasting Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 55
  2008 56
    Commercial Market Bandwidth Breakout: By Audio/Video Category 2008 (Retail Value) 56
    CDN Bandwidth Services Category Share: 2008 Mid Range Estimate 57
    Internet Radio: Bandwidth Services Analysis And Market Size 59
    Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 60
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 61
    Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 62
    User Generated Video Pricing And Market Analysis: 95th Percentile Estimates 63
    User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) 64
    Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size 65
    Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 66
    Embedded Video Advertising: Bandwidth Services Analysis and Market Size 67
    Embedded Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 68
    Download Bandwidth Services Analysis and Market Size 69
    Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 70
    Podcasting Bandwidth Services Analysis and Market Size 71
    Podcasting Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 72
SECTION TWO 73
    Internet Music Radio: A CDN Market Overview 2007 73
    Delivery Market Share Analysis: Bandwidth Year 2007--Internet Music Radio 74
    Bandwidth Delivery Share: Internet Music Radio 2007 75
    CDN Delivery Share: Internet Music Radio 2007 76
    Internet Music Radio: 2007 77
    Professional Online Video: A Market Overview 2007 93
    Delivery Market Share Analysis: Bandwidth Year 2007--Professional Video 93
    Bandwidth Market Share: Professional Video 2007 94
    CDN Delivery Share: Professional Video 2007 95
    Professional Video Content and Brand Publishing: 2007 96
    Hosted Network/UGV Video: A Market Overview 2007 206
    Delivery Market Share Analysis: Bandwidth Year 2007-UGV 206
    Bandwidth Market Share: User Generated/Hosted Video 2007 207
    CDN Delivery Share: User Generated/Hosted Video 2007 207
    UGV Video Content and Hosted Brand Publishing: 2007 208
    Internet Music Radio: CDN Overview 2008 Year To Date 229
    Bandwidth Delivery Share: Internet Music Radio 2008 YTD 229
    CDN Delivery Share: Internet Music Radio 2008 YTD 229
    Internet Music Radio: 2008 YTD 230
    Online Video Market Overview 2008 Year To Date 236
    Delivery Market Share Analysis: Bandwidth Year 2008 YTD--Professional Video 236
    Bandwidth Market Share: User Generated/Hosted Video 2008 YTD 237
    CDN Delivery Share: User Generated/Hosted Video 2008 YTD 237
    Professional Video Content and Brand Publishing: 2008 YTD 238
    Hosted Network/UGV Market Overview 2008 Year To Date 277
    Delivery Market Share Analysis: Bandwidth Year 2008 YTD-UGV 277
    Bandwidth Market Share: User Generated/Hosted Video 2008 YTD 278
    CDN Delivery Share: User Generated/Hosted Video 2008 YTD 278
    UGV Video Content And Hosted Brand Publishing: 2008 279
SECTION THREE 286
    CDN Revenue, Contract Analytics, Infrastructure Deployments and Media Format Share: 2007-2008 286
    CDN Market Revenue Analysis: 2003 - 2009 286
    CDN Market Revenue and Growth Rates: 2004-2009 287
    CDN Annual Accounts: 2005 - 2008 288
    CDN Accounts: Year End 2005-2008 Est. 288
    CDN Revenue and Account Growth Rates 289
    CDN Revenue and Account Growth Rate Comparison: 2006-2008 290
    CDN Monthly Recurring Revenue Analysis: 2005 - 2008 291
    CDN Monthly Recurring Revenue: 2005-2008 291
    CDN Media Server Deployment: 2005 - 2008 292
    CDN Total Media Server Deployments: 2005-2008 292
    CDN Segment: Summary Operational, Infrastructure Profile and Analysis 2003 - 2008 293
    Media Player Format Share: 2007 - 2008 295
    Media Player Format Share: 2007 - 2008 Estimates 296
    Media Player Share by Format 298
SECTION FOUR 299
  CDN Q & A 299
    Abacast 299
    Akamai 306
    Edgecast 314
    Entriq 318
    Highwinds 323
    Internap Network Services 328
    Level 3 Communications 332
    Limelight Networks 339
    Liquid Compass 344
    Mirror Image 349
    Panther Express 353
    Velocix 358
SECTION FIVE 364
  Q & A: Application Platforms, Solutions and Providers 364
    Move Networks 364
    Pando Networks 373
    Peer App 376
    Swarmcast 381
    Wowza Media Systems 385

TABLE OF CONTENTS:

     
EXECUTIVE SUMMARY 1
    Global and U.S. CDN Revenue Comparison: 2006-2008 1
    Internet Music Radio: A CDN Market Overview 2007 2
    Professional Online Video: A Market Overview 2007 2
    Bandwidth Market Share: Professional Video 2007 3
    Hosted Network/UGV Video: A Market Overview 2007 4
    CDN Revenue, Contract Analytics, Infrastructure Deployments and Media Format Share: 2007-2008 4
    CDN Market Revenue and Growth Rates: 2004-2009 4
SECTION ONE 5
    Streaming Media Bandwidth Services Market Size and Growth Profile: 2006-2008 5
    Terminology Definitions 5
    Retail Market Comparisons: Streaming, Progressive Download and Download Media 5
    Global and U.S. CDN Revenue Comparison: 2006-2008 6
    CDN Worldwide and U.S. Market Size: 2006 - 2008 7
    U.S. Market Dominance 2006 - 2010 7
    Global CDN Market Value (Retail and Self Hosting Delivery) 8
    Commercial Bandwidth Market Value: Audio/Video 2006 - 2008 9
    Bandwidth Provisioning: U.S. Commercial Market Value Audio/Video 2006-2008 10
    Bandwidth Cogs Analysis: 2006 - 2008 10
    Bandwidth Percent of COGS and Retail Contract Value: 2006-2008 11
    Continued Downward Pressure On Transit and Retail Bandwidth Contracts in 2008 - 2009 (U.S.) 11
    Retail Contract Pricing: 2006 - 2008 12
    Retail Contract Pricing: Gigabyte Delivery and Annual Unit Declines 13
    Retail Pricing: Mbps Delivery and Annual Unit Declines 14
    Annual Pricing Comparison: Retail Versus Transit 2006 - 2008 15
    Retail versus Transit Cost Decline Trends Comparison: 2006-2008 16
    Annual Pricing Percent Change Comparison Retail vs. Transit 2006 - 2008 17
    Retail and Transit Bandwidth Cost Declines: 2006-2008 17
    Video Continues To Pace the Market 17
    Streaming/HTTP Content Category Share: Commercial Market Value 2006 - 2008 18
    Streaming/HTTP Content Category Provisioning Value: 2006-2008 18
    Media and Entertainment Market Value: CDN Segment 2006-2008 18
    Media and Entertainment Percent CDN Revenue: 2006 - 2008 19
  2006 20
    Commercial Market Bandwidth Breakout: By Category 2006 20
    CDN Bandwidth Services Category Share: 2006 Mid Range Estimate 21
    Internet Radio: Bandwidth Services Analysis And Market Size 24
    Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 25
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 26
    Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 27
    User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 28
    User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) 29
    Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 31
    Embedded Video Advertising: Bandwidth Services Analysis and Market Size 32
    Embedded Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 33
    Download Bandwidth Services Analysis and Market Size 34
    Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 35
    Podcasting Bandwidth Services Analysis and Market Size 36
    Podcasting Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 37
  2007 38
    Commercial Market Bandwidth Breakout: By Audio/Video Category 2007 (Retail Value) 39
    CDN Bandwidth Services Category Share: 2007 Mid Range Estimate 40
    Internet Radio: Bandwidth Services Analysis And Market Size 42
    Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 43
    Streaming Video: Entertainment Bandwidth Services Analysis And Market Size 44
    Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 45
    User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 46
    User Generated Video Backhaul Pricing And Market Analysis (95th Percentile Analysis) 47
    Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size 48
    Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 49
    Embedded Video Advertising: Bandwidth Services Analysis and Market Size 50
    Embedded Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 51
    Download Bandwidth Services Analysis and Market Size 52
    Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 53
    Podcasting Bandwidth Services Analysis and Market Size 54
    Podcasting Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 55
  2008 56
    Commercial Market Bandwidth Breakout: By Audio/Video Category 2008 (Retail Value) 56
    CDN Bandwidth Services Category Share: 2008 Mid Range Estimate 57
    Internet Radio: Bandwidth Services Analysis And Market Size 59
    Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 60
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 61
    Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 62
    User Generated Video Pricing And Market Analysis: 95th Percentile Estimates 63
    User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) 64
    Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size 65
    Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 66
    Embedded Video Advertising: Bandwidth Services Analysis and Market Size 67
    Embedded Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 68
    Download Bandwidth Services Analysis and Market Size 69
    Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 70
    Podcasting Bandwidth Services Analysis and Market Size 71
    Podcasting Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 72
SECTION TWO 73
    Internet Music Radio: A CDN Market Overview 2007 73
    Delivery Market Share Analysis: Bandwidth Year 2007--Internet Music Radio 74
    Bandwidth Delivery Share: Internet Music Radio 2007 75
    CDN Delivery Share: Internet Music Radio 2007 76
    Internet Music Radio: 2007 77
    Professional Online Video: A Market Overview 2007 93
    Delivery Market Share Analysis: Bandwidth Year 2007--Professional Video 93
    Bandwidth Market Share: Professional Video 2007 94
    CDN Delivery Share: Professional Video 2007 95
    Professional Video Content and Brand Publishing: 2007 96
    Hosted Network/UGV Video: A Market Overview 2007 206
    Delivery Market Share Analysis: Bandwidth Year 2007-UGV 206
    Bandwidth Market Share: User Generated/Hosted Video 2007 207
    CDN Delivery Share: User Generated/Hosted Video 2007 207
    UGV Video Content and Hosted Brand Publishing: 2007 208
    Internet Music Radio: CDN Overview 2008 Year To Date 229
    Bandwidth Delivery Share: Internet Music Radio 2008 YTD 229
    CDN Delivery Share: Internet Music Radio 2008 YTD 229
    Internet Music Radio: 2008 YTD 230
    Online Video Market Overview 2008 Year To Date 236
    Delivery Market Share Analysis: Bandwidth Year 2008 YTD--Professional Video 236
    Bandwidth Market Share: User Generated/Hosted Video 2008 YTD 237
    CDN Delivery Share: User Generated/Hosted Video 2008 YTD 237
    Professional Video Content and Brand Publishing: 2008 YTD 238
    Hosted Network/UGV Market Overview 2008 Year To Date 277
    Delivery Market Share Analysis: Bandwidth Year 2008 YTD-UGV 277
    Bandwidth Market Share: User Generated/Hosted Video 2008 YTD 278
    CDN Delivery Share: User Generated/Hosted Video 2008 YTD 278
    UGV Video Content And Hosted Brand Publishing: 2008 279
SECTION THREE 286
    CDN Revenue, Contract Analytics, Infrastructure Deployments and Media Format Share: 2007-2008 286
    CDN Market Revenue Analysis: 2003 - 2009 286
    CDN Market Revenue and Growth Rates: 2004-2009 287
    CDN Annual Accounts: 2005 - 2008 288
    CDN Accounts: Year End 2005-2008 Est. 288
    CDN Revenue and Account Growth Rates 289
    CDN Revenue and Account Growth Rate Comparison: 2006-2008 290
    CDN Monthly Recurring Revenue Analysis: 2005 - 2008 291
    CDN Monthly Recurring Revenue: 2005-2008 291
    CDN Media Server Deployment: 2005 - 2008 292
    CDN Total Media Server Deployments: 2005-2008 292
    CDN Segment: Summary Operational, Infrastructure Profile and Analysis 2003 - 2008 293
    Media Player Format Share: 2007 - 2008 295
    Media Player Format Share: 2007 - 2008 Estimates 296
    Media Player Share by Format 298
SECTION FOUR 299
  CDN Q & A 299
    Abacast 299
    Akamai 306
    Edgecast 314
    Entriq 318
    Highwinds 323
    Internap Network Services 328
    Level 3 Communications 332
    Limelight Networks 339
    Liquid Compass 344
    Mirror Image 349
    Panther Express 353
    Velocix 358
SECTION FIVE 364
  Q & A: Application Platforms, Solutions and Providers 364
    Move Networks 364
    Pando Networks 373
    Peer App 376
    Swarmcast 381
    Wowza Media Systems 385
...
Publisher Name : Accustream Research

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