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CDN Business Transformation and Market Analytics 2012 – 2014

Category : ICT Media  | Published Date : Dec-2011 | Pages : 329
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U.S.-based CDNs (Content Delivery Networks) are tenaciously adapting their technologies, services, account and business strategies to address new markets of opportunity, concurrently improving top line revenue by 17.7% in 2011 to $1.86 billion, an estimated 65% of the global total.

As bandwidth prices continue to decline, revenue growth (forecast at 20% through 2014) is predicated on CDNs selling more solutions per unique account, and reflected in improved sector MRR for 2011.

CDN direct and indirect accounts combined reached 20,045 (up 19.2%), averaging $9,210 in MRR for the year, a 17.6% increase over 2010, and the first uptick since the sector squeezed out a 5.6% gain in 2008.

CDNs analyzed include Akamai Technologies, Limelight Networks, BitGravity, CDNetworks, EdgeCast, Mirror Image, Level 3, Internap, Highwinds, Cachefly, Cotendo, new disruptive pricing entrant 3Crowd Technologies, among others.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  CDN Market Performance Dynamics and Business Trends 2011 – 2014 1
  CDN revenues estimated at $1.86 billion in 2011, 65.6% of the global total 1
  Global CDN Market Value: 2006 – 2011 2
  CDN Revenue Growth Rates: 2004 – 2012 3
  Retail contracts continue to grow at double-digit rates 3
  The differential between account growth and revenue growth is narrowing as value add solutions contribute to the top line 3
  CDN Revenue and Account Growth Rate Comparison: 2006 – 2011 4
  Server deployment growth rates are consistently higher than account growth rates 4
  Server Deployment And Account Growth Comparison: 2006 – 2011 5
  Retail contract pricing for bandwidth exhibited a slower rate of decline in 2011 compared to 2010 and 2009 5
  Retail Contract Pricing: Gigabyte Delivery and Annual Unit Declines 2006 – 2011 6
CDN TERMINOLOGY DEFINITIONS 7
SECTION ONE 9
  Introduction and 2011-2014 Overview 9
  CDN Sector Embraces a Phase of Re-Invention, Re-Positioning and Business Transformation 9
  CDN Market Performance Dynamics and Business Trends 2011 – 2014 10
  CDN Revenue, Market Share, Account Growth and Cap Ex Analytics 12
  CDN Annual Accounts: 2005 - 2011 12
  CDN Account Share: 2010 - 2011 13
  CDN Revenue 2010 - 2011 14
  CDN Cap Ex Investment: 2007 – 2011 14
  CDN Market Revenue Analysis: 2003 - 2014 15
  CDN Monthly Recurring Revenue Analysis: 2005 – 2011 16
  Media and Entertainment Percent CDN Revenue: 2006 – 2011 17
  CDN Market Pricing, Discounting and Streaming Media Encode Rates 17
  CDN Revenues Estimated at $1.86 Billion in 2011, 65.6% of the Global Total 18
  Global CDN Market Value (Delivered by Domestic vs. International CDNs) 21
  CDN Revenue Growth Rates Historically Accelerate Through the Year 21
  CDN Revenue 2010 - 2011 21
  Retail Contracts Continue to Grow at Double-Digit Rates 22
  CDN Annual Accounts: 2005 - 2011 23
  The Differential Between Account Growth and Revenue Growth is Narrowing As Value Add Solutions Contribute to the Top Line 24
  CDN Revenue and Account Growth Rates: 2006 - 2011 26
  CDN MRR Averages $9,210 in 2011 26
  CDN Monthly Recurring Revenue Analysis: 2005 – 2011 27
  Entertainment and Media Accounted for 49.7% CDN Revenue in 2011 29
  Entertainment Media Revenue Share of CDN Market: 2006 - 2011 31
  Media and Entertainment CDN Contract Value Closing in on $1 Billion in 2011 31
  Total Media and Entertainment CDN Contract Value: 2006 - 2011 32
  CDN Sever Deployments Increased by 30% in 2011 32
  CDN Media Server Deployment: 2005 - 2011 33
  2011 Cap Ex Investment Estimated at a 72% Increase Over 2010 33
  CDN Cap Ex Investment: 2007 - 2011 34 34
  Server Deployment Growth Rates are Consistently Higher than Account Growth Rates 34
  Cap Ex Analysis: Server Deployments and Account Growth 36
  U.S.-Based CDNs Captures 65.6% of Global Revenue in 2011 36
  CDN Global Market Value Comparison: 2006 - 2011 37
  Commercial Market Value for Audio and Delivery Estimated at $1.1 Billion in 2011 37
  Commercial Bandwidth Market Value: Audio/Video 2006 - 2011 39
  Professional Video Remains the Largest CDN and Commerical Market Value Content Vertical 36
  Streaming/HTTP Content Category Share: Commercial Market Value 2006 - 2011 41
  CDN Bandwidth Services Category Share: 2010 42
  CDN Bandwidth Services Category Share: 2011 43
  COGS and Retail Contract Analysis Indicate CDN Gross Margins, While Healthy, are Nevertheless Lower for the Core Bandwidth Side of the Business 44
  CDN Bandwidth Costs, Contract and COGS Analysis: 2006 - 2011 46
  Retail Contract Pricing for Bandwidth Exhibited a Slower Rate of Decline in 2011 Compared to 2010 and 2009 46
  Retail Contract Pricing: 2006 - 2011 46
  Retail Contract Pricing: 2006 - 2011 47
  Pricing Declines for Retail Contracts are in Equilibrium with Those Seen in the Wholesale Business in 2011 49
  Annual Pricing Comparison: Retail Versus Transit 2006 - 2011 51
SECTION TWO 53
  Entertainment and Media: Bandwidth Provisioning and Commercial Market Value Analytics 2011 53
  Retail Commercial Market Value of Media and Entertainment Estimated at $1.3 Billion in 2011 53
  CDN Bandwidth Services Category Share: 2011 54
  CDN Bandwidth Services Category Share: 2010 56
  Professional Video Content Categories Including Advertising Networks and Download Media are Highly Penetrated by CDNs 58
  2011 Full Year Estimates: Bandwidth Services Analysis by Content Vertical 60
  Online Music Listening Hours per Month Average 1.51 Billion in 2011 (Including Individual Track Plays) 60
  Online/Mobile Music and Track Play Listening Hours: Bandwidth Services Analysis and Market Size 61 61
  Online/Mobile Music and Track Plays: Bandwidth Services Analysis and Market Size 62
  Professional Video Averaged 7.64 Billion Views per Month in 2011, with an Average of 600+ Kbps Encode Rate 63
  Online Video: Professional Entertainment and Media Bandwidth Services Analysis and Market Size 64
  UGC Views are Averaged an Estimated 24.6 Billion per Month in 2011 66
  UGC Video Pricing and Market Analysis: 95th Percentile Analysis 67 67
  Pre Roll Advertising As a Media Type and Marketing Vehicle Has Expanded Dramatically Over the Past Two Years; There is Now an Average of 13.8 Billion Pre Roll Ads Delivered per Month in 2011/2012 69
  Advertising: Pre Roll Video Bandwidth Services Analysis and Market Size 70
  In-Page Video Impressions Averaged an Estimated 32.4 Billion Delivered per Month in 2011 72
  In-Page Video Advertising: Bandwidth Services Analysis and Market Size 72
  Music Downloads Were an Estimated 6.5 Billion Units in 2011; Movie and TV Show Downloads at 242 Million 74
  Download Bandwidth Services Analysis and Market Size 75
  Mobile Video and Video Advertising Views Average 3.6 Billion per Month in 2011 (U.S. Only, Excluding International Views, Which Account For Approximately 73% of YouTube Total Views) 77
  Mobile Video: Bandwidth Services Analysis and Market Size 77
  Podcast Downloads (Audio and Video) are Forecast at 8.9 Billion in 2011 79
  Podcasting Bandwidth Services Analysis and Market Size 79
  Transit Commercial Market Value Analysis: 2011 81 81
  Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 81
  Professional Video: Transit Bandwidth Services Market Value (95th Percentile Analysis) 82
  User Generated Video Transit Pricing and Market Analysis (95th Percentile Analysis) 83
  Video Advertising: Pre Roll Transit Bandwidth Services Market Size (95th Percentile Analysis) 84
  In-Page Video Advertising: Transit Bandwidth Services Market Size (95th Percentile Analysis) 85
  Download Transit Bandwidth Services Market Size (95th Percentile Analysis) 86
  Mobile Video Views and Advertising: Transit Bandwidth Services Market Size (95th Percentile Analysis) 87
  Podcasting Transit Bandwidth Services Market Size (95th Percentile Analysis) 88
SECTION THREE 89
  CDN Revenue, Account Share and Operational Analytics 89
  CDN Revenue is Estimated at $1.86 Billion in 2011 89
  CDN Market Revenue Analysis: 2003 - 2014 91
  Akamai Generates 63.2% of Segment Revenue in 2011 69
  CDN Revenue 2010 - 2011 93
  Akamai Powers 20% of Total Unique CDN Accounts in 2011; Edgecast 15.5% 95
  CDN Account Share: 2010 - 2011 95
  CDN Accounts Number 20,045 at Year End 2011 97
  CDN Annual Accounts: 2005 - 2011 98
  CDN Account Growth and Revenue Growth Differential Narrows Substantially in 2011 99
  CDN Revenue and Account Growth Rates: 2006 - 2011 100
  MRR Rebounds in 2011, Up 17.6% Over 2010 100
  CDN Monthly Recurring Revenue Analysis: 2005 - 2011 102
  CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure Profile and Analysis 2003 – 2014 (Part 1) 103
  CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure Profile and Analysis 2003 - 2014 (Part 2) 106
  CDN COGS and Marginal Analysis: 2011 107
  Server Deployments Increased by 30% in 2011 110
  CDN Media Server Deployment: 2005 - 2011 111
  Cap Ex Analysis: Server Deployments and Account Growth 111
SECTION FOUR 113
  Pro Video Delivery Ranked by CDN Contract/Vendor 2010 113
  CDN/Bandwidth Provisioning 2010 114
  Professionally Produced and Distributed Video: CDN Provisioning 2010 116
  Pro Video Delivery Ranked by CDN Contract/Vendor 2011 181
  Professionally Produced and Distributed Video: CDN Provisioning 2011 Half Year Analysis 183
SECTION FIVE 216
  UGC is a Highly Concentrated Content Segment, Predominately Self-Hosted 216
  UGC Video Publishing and Bandwidth Provisioning 2010: CDN Contract Share 217
  UGC Video: 2011 227
  UGC Video Publishing and Bandwidth Provisioning 2011 YTD: CDN Contract Share227 227
  UGC and Social Media Video: CDN Contracts 2011 YTD 229
SECTION SIX 232
  Online/Mobile Music Listening and Song Play Hours Dominated by Pandora and Shoutcast, Two Self-Hosted Brands 232
  Online/Mobile Music Listening Hours by Bandwidth Provider: 2010 232
  Online/Mobile Music Listening and Song Play Hours 2011 234
  Online/Mobile Music Listening Hours by Bandwidth Provider: 2011 YTD 234
  Internet Music Radio Listening Hours and Bandwidth Provisioning: 2011 236
SECTION SEVEN 243
  Q&A 243
    3CROWD TECHNOLOGIES 243
    AKAMAI TECHNOLOGIES 249
    ALCATEL-LUCENT 256
    BITGRAVITY 261
    CACHEFLY 266
    CDNETWORKS 270
    COTENDO 275
    DACAST 279
    EDGECAST 283
    HIGHWINDS 291
    INTERNAP 297
    LEVEL 3 302
    LIMELIGHT NETWORKS 306
    LIQUID WEB 315
    MIRROR IMAGE 319
    PANDO NETWORKS 324
    WOWZA MEDIA SYSTEMS 329

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  CDN Market Performance Dynamics and Business Trends 2011 – 2014 1
  CDN revenues estimated at $1.86 billion in 2011, 65.6% of the global total 1
  Global CDN Market Value: 2006 – 2011 2
  CDN Revenue Growth Rates: 2004 – 2012 3
  Retail contracts continue to grow at double-digit rates 3
  The differential between account growth and revenue growth is narrowing as value add solutions contribute to the top line 3
  CDN Revenue and Account Growth Rate Comparison: 2006 – 2011 4
  Server deployment growth rates are consistently higher than account growth rates 4
  Server Deployment And Account Growth Comparison: 2006 – 2011 5
  Retail contract pricing for bandwidth exhibited a slower rate of decline in 2011 compared to 2010 and 2009 5
  Retail Contract Pricing: Gigabyte Delivery and Annual Unit Declines 2006 – 2011 6
CDN TERMINOLOGY DEFINITIONS 7
SECTION ONE 9
  Introduction and 2011-2014 Overview 9
  CDN Sector Embraces a Phase of Re-Invention, Re-Positioning and Business Transformation 9
  CDN Market Performance Dynamics and Business Trends 2011 – 2014 10
  CDN Revenue, Market Share, Account Growth and Cap Ex Analytics 12
  CDN Annual Accounts: 2005 - 2011 12
  CDN Account Share: 2010 - 2011 13
  CDN Revenue 2010 - 2011 14
  CDN Cap Ex Investment: 2007 – 2011 14
  CDN Market Revenue Analysis: 2003 - 2014 15
  CDN Monthly Recurring Revenue Analysis: 2005 – 2011 16
  Media and Entertainment Percent CDN Revenue: 2006 – 2011 17
  CDN Market Pricing, Discounting and Streaming Media Encode Rates 17
  CDN Revenues Estimated at $1.86 Billion in 2011, 65.6% of the Global Total 18
  Global CDN Market Value (Delivered by Domestic vs. International CDNs) 21
  CDN Revenue Growth Rates Historically Accelerate Through the Year 21
  CDN Revenue 2010 - 2011 21
  Retail Contracts Continue to Grow at Double-Digit Rates 22
  CDN Annual Accounts: 2005 - 2011 23
  The Differential Between Account Growth and Revenue Growth is Narrowing As Value Add Solutions Contribute to the Top Line 24
  CDN Revenue and Account Growth Rates: 2006 - 2011 26
  CDN MRR Averages $9,210 in 2011 26
  CDN Monthly Recurring Revenue Analysis: 2005 – 2011 27
  Entertainment and Media Accounted for 49.7% CDN Revenue in 2011 29
  Entertainment Media Revenue Share of CDN Market: 2006 - 2011 31
  Media and Entertainment CDN Contract Value Closing in on $1 Billion in 2011 31
  Total Media and Entertainment CDN Contract Value: 2006 - 2011 32
  CDN Sever Deployments Increased by 30% in 2011 32
  CDN Media Server Deployment: 2005 - 2011 33
  2011 Cap Ex Investment Estimated at a 72% Increase Over 2010 33
  CDN Cap Ex Investment: 2007 - 2011 34 34
  Server Deployment Growth Rates are Consistently Higher than Account Growth Rates 34
  Cap Ex Analysis: Server Deployments and Account Growth 36
  U.S.-Based CDNs Captures 65.6% of Global Revenue in 2011 36
  CDN Global Market Value Comparison: 2006 - 2011 37
  Commercial Market Value for Audio and Delivery Estimated at $1.1 Billion in 2011 37
  Commercial Bandwidth Market Value: Audio/Video 2006 - 2011 39
  Professional Video Remains the Largest CDN and Commerical Market Value Content Vertical 36
  Streaming/HTTP Content Category Share: Commercial Market Value 2006 - 2011 41
  CDN Bandwidth Services Category Share: 2010 42
  CDN Bandwidth Services Category Share: 2011 43
  COGS and Retail Contract Analysis Indicate CDN Gross Margins, While Healthy, are Nevertheless Lower for the Core Bandwidth Side of the Business 44
  CDN Bandwidth Costs, Contract and COGS Analysis: 2006 - 2011 46
  Retail Contract Pricing for Bandwidth Exhibited a Slower Rate of Decline in 2011 Compared to 2010 and 2009 46
  Retail Contract Pricing: 2006 - 2011 46
  Retail Contract Pricing: 2006 - 2011 47
  Pricing Declines for Retail Contracts are in Equilibrium with Those Seen in the Wholesale Business in 2011 49
  Annual Pricing Comparison: Retail Versus Transit 2006 - 2011 51
SECTION TWO 53
  Entertainment and Media: Bandwidth Provisioning and Commercial Market Value Analytics 2011 53
  Retail Commercial Market Value of Media and Entertainment Estimated at $1.3 Billion in 2011 53
  CDN Bandwidth Services Category Share: 2011 54
  CDN Bandwidth Services Category Share: 2010 56
  Professional Video Content Categories Including Advertising Networks and Download Media are Highly Penetrated by CDNs 58
  2011 Full Year Estimates: Bandwidth Services Analysis by Content Vertical 60
  Online Music Listening Hours per Month Average 1.51 Billion in 2011 (Including Individual Track Plays) 60
  Online/Mobile Music and Track Play Listening Hours: Bandwidth Services Analysis and Market Size 61 61
  Online/Mobile Music and Track Plays: Bandwidth Services Analysis and Market Size 62
  Professional Video Averaged 7.64 Billion Views per Month in 2011, with an Average of 600+ Kbps Encode Rate 63
  Online Video: Professional Entertainment and Media Bandwidth Services Analysis and Market Size 64
  UGC Views are Averaged an Estimated 24.6 Billion per Month in 2011 66
  UGC Video Pricing and Market Analysis: 95th Percentile Analysis 67 67
  Pre Roll Advertising As a Media Type and Marketing Vehicle Has Expanded Dramatically Over the Past Two Years; There is Now an Average of 13.8 Billion Pre Roll Ads Delivered per Month in 2011/2012 69
  Advertising: Pre Roll Video Bandwidth Services Analysis and Market Size 70
  In-Page Video Impressions Averaged an Estimated 32.4 Billion Delivered per Month in 2011 72
  In-Page Video Advertising: Bandwidth Services Analysis and Market Size 72
  Music Downloads Were an Estimated 6.5 Billion Units in 2011; Movie and TV Show Downloads at 242 Million 74
  Download Bandwidth Services Analysis and Market Size 75
  Mobile Video and Video Advertising Views Average 3.6 Billion per Month in 2011 (U.S. Only, Excluding International Views, Which Account For Approximately 73% of YouTube Total Views) 77
  Mobile Video: Bandwidth Services Analysis and Market Size 77
  Podcast Downloads (Audio and Video) are Forecast at 8.9 Billion in 2011 79
  Podcasting Bandwidth Services Analysis and Market Size 79
  Transit Commercial Market Value Analysis: 2011 81 81
  Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 81
  Professional Video: Transit Bandwidth Services Market Value (95th Percentile Analysis) 82
  User Generated Video Transit Pricing and Market Analysis (95th Percentile Analysis) 83
  Video Advertising: Pre Roll Transit Bandwidth Services Market Size (95th Percentile Analysis) 84
  In-Page Video Advertising: Transit Bandwidth Services Market Size (95th Percentile Analysis) 85
  Download Transit Bandwidth Services Market Size (95th Percentile Analysis) 86
  Mobile Video Views and Advertising: Transit Bandwidth Services Market Size (95th Percentile Analysis) 87
  Podcasting Transit Bandwidth Services Market Size (95th Percentile Analysis) 88
SECTION THREE 89
  CDN Revenue, Account Share and Operational Analytics 89
  CDN Revenue is Estimated at $1.86 Billion in 2011 89
  CDN Market Revenue Analysis: 2003 - 2014 91
  Akamai Generates 63.2% of Segment Revenue in 2011 69
  CDN Revenue 2010 - 2011 93
  Akamai Powers 20% of Total Unique CDN Accounts in 2011; Edgecast 15.5% 95
  CDN Account Share: 2010 - 2011 95
  CDN Accounts Number 20,045 at Year End 2011 97
  CDN Annual Accounts: 2005 - 2011 98
  CDN Account Growth and Revenue Growth Differential Narrows Substantially in 2011 99
  CDN Revenue and Account Growth Rates: 2006 - 2011 100
  MRR Rebounds in 2011, Up 17.6% Over 2010 100
  CDN Monthly Recurring Revenue Analysis: 2005 - 2011 102
  CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure Profile and Analysis 2003 – 2014 (Part 1) 103
  CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure Profile and Analysis 2003 - 2014 (Part 2) 106
  CDN COGS and Marginal Analysis: 2011 107
  Server Deployments Increased by 30% in 2011 110
  CDN Media Server Deployment: 2005 - 2011 111
  Cap Ex Analysis: Server Deployments and Account Growth 111
SECTION FOUR 113
  Pro Video Delivery Ranked by CDN Contract/Vendor 2010 113
  CDN/Bandwidth Provisioning 2010 114
  Professionally Produced and Distributed Video: CDN Provisioning 2010 116
  Pro Video Delivery Ranked by CDN Contract/Vendor 2011 181
  Professionally Produced and Distributed Video: CDN Provisioning 2011 Half Year Analysis 183
SECTION FIVE 216
  UGC is a Highly Concentrated Content Segment, Predominately Self-Hosted 216
  UGC Video Publishing and Bandwidth Provisioning 2010: CDN Contract Share 217
  UGC Video: 2011 227
  UGC Video Publishing and Bandwidth Provisioning 2011 YTD: CDN Contract Share227 227
  UGC and Social Media Video: CDN Contracts 2011 YTD 229
SECTION SIX 232
  Online/Mobile Music Listening and Song Play Hours Dominated by Pandora and Shoutcast, Two Self-Hosted Brands 232
  Online/Mobile Music Listening Hours by Bandwidth Provider: 2010 232
  Online/Mobile Music Listening and Song Play Hours 2011 234
  Online/Mobile Music Listening Hours by Bandwidth Provider: 2011 YTD 234
  Internet Music Radio Listening Hours and Bandwidth Provisioning: 2011 236
SECTION SEVEN 243
  Q&A 243
    3CROWD TECHNOLOGIES 243
    AKAMAI TECHNOLOGIES 249
    ALCATEL-LUCENT 256
    BITGRAVITY 261
    CACHEFLY 266
    CDNETWORKS 270
    COTENDO 275
    DACAST 279
    EDGECAST 283
    HIGHWINDS 291
    INTERNAP 297
    LEVEL 3 302
    LIMELIGHT NETWORKS 306
    LIQUID WEB 315
    MIRROR IMAGE 319
    PANDO NETWORKS 324
    WOWZA MEDIA SYSTEMS 329
...
Publisher Name : Accustream Research

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