Market Focus: Trends and Developments in the Savory Snacks Sector in Japan

Category : Food & Beverages  | Published Date : Jul-2013 | Pages : 24
This report provides a concise overview of the Savory Snacks market in Japan. After reading this report, you will understand the size of the market, the economic, demographic and behavioral trends which will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.
Analysis of consumer behavior, economic conditions and demography reveals emerging opportunities in the Savory Snacks sector. Key growth categories are highlighted by analyzing the market dynamics of major Savory Snacks categories. Market shares are provided for the leading brands and private label across Savory Snacks categories. An overview of packaging trends in the Japanese Savory Snacks sector is provided, including primary packaging material and type, packaging closures and outer packaging.
Why was the report written? This overview of the consumer and market dynamics of the Japanese Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years. What is the current market landscape and what is changing? Demand for Snacks food in Japan is partly to keep pace with busy lives and partly for pleasure. Affordable prices and wide variety make Savory Snacks one of the favorite indulgence in Japan. The country’s snacking habit in the packaged sector closely follow American-style Snack food that includes chips, crisps, nuts and seeds, popcorn, and pretzels in varying flavor and seasonings. The demand for healthy and good-for-you snacks, such as whole-wheat pita chips, multi-grain crackers, and pop chips, is on the rise. What are the key drivers behind recent market changes? Most of the snack foods are considered to be indulgence food. However, high income level and health consciousness have raised demand for low fat and non-fat snack products but that still tastes good. What makes this report unique and essential to read? This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.
Reasons To Buy
Japan is one of the fastest ageing nations among developed countries. Consumers above the age of 65 accounted for 24% of the population in 2012, while children aged 14 and under made up only 13% of the population. While lesser number of children visiting the stores in Japan has resulted in reduced frequency of snacks purchase, growing share of aging population have led to increased focus on snacks food with greater nutritional benefits. Convenience Stores have second largest value share in Savory Snacks distribution and accounts for majority of impulse and unplanned snack purchase. The snack shoppers find it convenient to purchase snacks from stores in the locality. Traditional Japanese snacks such as Yakitori (Japanese grilled chicken), Senbei (rice crackers), and Edamame (steamed soybean preparation) are widely available at the street side food stalls where they are prepared freshly, ready to be eaten or packaged for later consumption. They run in stiff competition with the packaged Savory Snacks. A stable and weaker yen during 2012-2017 is expected to reduce the volatility in the Japanese Savory Snacks market in US dollar terms, allowing it to match the growth rate in local currency and in volume terms. However, a weaker Yen will also result in lower dollar income of the foreign companies operating in the Japanese market. Though Snacks food involve impulse spending, Japanese consumers are snacking less frequently or trying to prolong their household consumption of Snack foods in face of uncertain economic recovery and improvement in their financial position.
Country context 
-          A declining birth rate and an ageing population are creating new dynamics in the consumer goods market in Japan
-          Hypermarkets & Supermarkets account for majority of Food & Grocery sales because of high urbanization level
-          Convenience Stores are the second most preferred distribution channel for Savory Snacks
-          Snacking is popular in Japan as hectic time schedule provides fewer opportunities for sit down meals
Sector Analysis
-          Great taste and Indulgence continue to be the prime driver for Savory Snacks consumption
-          Healthier snacks gaining in popularity
-          Potato Chips is the fastest growing Savory Snacks category
-          Multi-national companies to have lower dollar income in the Savory Snacks market in Japan during 2012-2017
Brands & Private Labels
-          Increased competition between branded products and private labels for market share
-          Value for money boosting Private labels’ growth in Savory Snacks category; Brands fight back with new product launches and innovation
Packaging Insight
-          Japanese consumers favor snacks that are stimulating both is taste and appearance
-          Flexible packaging to increase its share in Savory Snacks packaging driven by robust growth in Potato Chips and Ethnic/Traditional Snacks categories
Future Outlook – four key trends in Japan’s Savory Snacks sector
-          Rising cost affecting small and medium snacks companies
-          Snacking for every occasion
-          Frugality of snacks consumption
-          Pop culture essential in marketing of Snacks food in Japan
Data Appendix & Summary MethodologyList of TablesNAList Of FiguresNA
Publisher Name : Canadean

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