Market Focus: Trends and Developments in the Prepared Meals Sector in Mexico

Category : Food & Beverages  | Published Date : Jul-2013 | Pages : 24
This report provides a concise overview of the Prepared Meals market in Mexico. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Prepared Meals sector. Key growth categories are highlighted by analyzing the market dynamics of three Prepared Meals categories. Market shares are provided for the leading brands across Prepared Meals categories. An overview of packaging trends in the Mexican Prepared Meals sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Why was the report written? This overview of the consumer and market dynamics of the Mexican Prepared Meals sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years. What is the current market landscape and what is changing? The Prepared Meals market is growing due to the increase in the number of women in the workforce and single person and one-parent family units. While growth has been steady in local currency terms, closely matching volume growth, volatile exchange rates have added complexity to the market for international companies. This has caused volatile growth in the Mexican Prepared Meals market in US$ terms, even as volumes have grown at a relatively constant rate. What are the key drivers behind recent market changes? Rising disposable incomes is helping consumers fulfill their desire to seek out new culinary experiences. This is driving the consumption of premium and local varieties of Prepared Meals products in Mexico. What makes this report unique and essential to read? This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Prepared Meals sector. This allows for the rapid identification of key growth opportunities across three Prepared Meals categories and their packaging.
Hypermarkets & Supermarkets accounts for majority share in Prepared Meals distribution because most of these products need to be refrigerated and larger freezer are available only with these retail chains. Price and health are increasingly important for Mexican consumers as the Prepared Meal sector evolves to take into account pressures on consumer spending and rising awareness of health and wellness issues. Ready Meals is the most valuable and fastest growing category in Prepared Meal market. Marketers are exploring new products innovation targeted towards providing convenience, taste, and healthy ready-to-eat meals. The basic idea behind retailer brands is the ready to eat range that is offered to time poor consumers and is competitively priced to push out the branded product range.
Country context 
-          A young, relatively affluent group is growing in Mexico
-          Food & Grocery sales are concentrated in national chains
-          Convenience Stores account for the largest share of sales in the Prepared Meals market in Mexico
-          Increasingly urban and busy consumers are looking for convenience
-          Convenience – an important consumer trend driving the Mexican Prepared Meals Market
-          Mexico’s young consumers consider Prepared Meals as an Indulgence, yet they look for Better value for Money products
Sector Analysis
-          The Mexican Prepared Meals market will register stronger growth as exchange rates stabilize
-          Ready Meals category will drive the market
-          Growing proportion of Ready Meals Category
-          Higher growth in the Prepared Meals market is forecast after a volatile trend
Brands & Private Labels
-          Significant Private Label penetration in Mexican Prepared Meals market
-          Key brands by category
Packaging Insight
-          Growing demand for Ready Meals products will drive the growth for Rigid plastic packaging
-          Rising consumption of Prepared Meals products will drive changes in packaging demand by 2017
Future Outlook– four key trends in Mexico’s Prepared Meals sector
-          Higher proportion of working women will drive growth
-          Consumers will continue to be more health conscious
-          Indulgence is key to the growth of Meal Kits and Pizza categories
-          Demand for smaller and re-usable packs is on the rise
Data Appendix & Summary MethodologyList of TablesNAList Of FiguresNA
Publisher Name : Canadean


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