Market Focus: Trends and Developments in the Dairy Food Sector in India

Category : Food & Beverages  | Published Date : Dec-2013 | Pages : 46
This report provides a concise overview of the Dairy Food market in India. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector. Key growth categories are highlighted by analyzing the market dynamics of major Dairy Food categories. Market shares are provided for the leading brands and private label across Dairy Food categories. An overview of packaging trends in the Indian Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Why was the report written? This overview of the consumer and market dynamics of the Indian Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years. What is the current market landscape and what is changing? Indian consumers are seeking products that meet specific age related needs. With changing lifestyles and increased food safety and hygiene consciousness, consumers are increasingly adopting food products for improved nutrition, fitness and general wellbeing. What are the key drivers behind recent market changes? The fast pace of life, rising disposable incomes, and improvement in the standard of living is driving consumers to create their own bubble of space and time in which to relax. What makes this report unique and essential to read? This report brings together consumer insight and market data to provide a comprehensive brief of the Indian Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.
Reasons To Buy
Dairy products distribution in India follows a similar pattern with a differing proportion of market share. Convenience Stores and Food & Specialty Stores are the most important channel in Dairy Food distribution. Rising disposable incomes, along with an expanding middle class, allows scope for Dairy Food manufacturers to target consumers with more premium products. Yogurt is expected to register the highest growth of all the categories at a CAGR of 8.3% in US dollar terms during 2012-2017, while Milk and Butter & Spreadable Fats categories are expected to grow at a CAGR of 6.9% and 6.2% respectively. Milk is the largest Dairy Food category in terms of value in India. Furthermore, Milk as a proportion of the overall market is expected rise in the future due to the growing demand for packaged milk products from middle-income and high-income groups in the country. The devaluation of the Indian Rupee in 2009 caused a substantial drop in the value of the Dairy Food market measured in US dollars, even though volumes increased. Improving economic conditions will drive growth in the market’s value, though the growth rate varies depending on the category.
Table Of ContentsCountry context 
-          Better living standards have shifted people’s focus from satisfying basic needs to pursuing a higher quality of life
-          Convenience stores account for majority of Food & Grocery sales
-          Convenience Stores account for the largest share of sales in the India’s Dairy Food Market
Rise in disposable incomes, Busy lifestyles driving change in Indian eating habits
Consume Overview
-          Men account for the majority of the Dairy Food products consumption
-          Dairy Food manufacturers should focus their strategies towards Pre-Mid-Lifers and Older Consumers
-          Changing Age Structures is the major trend driving the Indian Dairy market
-          Age related products that help them relax and enjoy are driving the Dairy Food consumption in India
-          Busy consumers in India are looking for Dairy product which meet specific requirements they see as being caused by their life stage
Sector Analysis
-          The Indian Dairy market is expected register positive growth as exchange rates stabilize
-          Milk and Butter & Spreadable Fats will drive the overall Dairy sector
-          Milk and Yogurt categories are expected to gain their market share
-          The value of Dairy Food market is recovering from the 2009 currency devaluation
-          A young and older Indian population drive the market for Yogurt while Puddings/Desserts still looking for preference
Brands & Private Labels
-          Low penetration of Private Label products in Indian Dairy Food market
-          Private Labels are key to growth in Milk and Yogurt categories
-          Key brands by category
Packaging Insight
-          Growing demand for Dairy Food will drive the growth for Flexible Packaging and Paper & Board packaging
-          Rising consumption of Dairy Food products will drive changes in packaging demand by 2017
Future Outlook– four key trends in Indian Dairy Food sector
Better Value for Money.
-          Growing number of Quality seeking consumers
-          Mass Urbanization will increase Dairy consumption
-          Increasing health and wellness consciousness
Data Appendix & Summary MethodologyList Of TablesNAList Of FiguresNA
Publisher Name : Canadean

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