Market Focus: Trends and Developments in the Bakery & Cereals Sector in Australia

Category : Food & Beverages  | Published Date : Jul-2013 | Pages : 43
This report provides a concise overview of the Bakery & Cereals market in Australia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Bakery & Cereals sector. Key growth categories are highlighted by analysing the market dynamics of 11 Bakery & Cereal categories. Market shares are provided for the leading brands and private label across Bakery & Cereals categories. An overview of packaging trends in the Australian Bakery & Cereals sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Why was the report written? This overview of the consumer and market dynamics of the Australian Bakery & Cereals sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years. What is the current market landscape and what is changing? Public awareness of healthy diets and nutrition has increased, driven by government and private initiatives. This is clearly visible in the changes in market share expected within the Bakery & Cereals sector between 2007 and 2017, with categories such as Breakfast Cereals and Bread & Rolls beating categories such as Cookies (Sweet Biscuits) and Morning Goods. Australian dollar versus the US dollar fell rapidly during the second half of 2008, and then grew rapidly during 2009. This has caused volatile growth in the Australian Bakery & Cereals market in US$ terms, even though volumes have grown at a relatively constant rate. What are the key drivers behind recent market changes? Australia's population is aging, which creates an opportunity for more health-conscious product lines, and is becoming a more multi-cultural society due to immigration, which is increasing opportunities for ethnic food products. Price and health are becoming increasingly important for Australian consumers as the Bakery & Cereals sector evolves to take into account pressures on consumer spending and rising awareness of weight issues. What makes this report unique and essential to read? This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Bakery & Cereals sector. This allows for the rapid identification of key growth opportunities across 11 Bakery & Cereal categories and their packaging.
Woolworths and Coles account for a major share of the Australian Food market and therefore exert significant influence with suppliers. Being listed in either or both of these retailers is vital for Bakery & Cereal brands in Australia. IGA & ALDI are other key retailers. Meals out and takeaway food have increased as a proportion of total household expenditure on food and beverages between 1998 and 2010, while the shares of expenditure on cereal products (bread, cakes and cereals) and non-alcoholic beverages (excluding fruit and vegetable juices) have declined. Bread & Rolls and Breakfast Cereals are among the most valuable categories of the Australian Bakery & Cereals sector by value. Marketers are exploring new products targeted towards health-conscious consumers. Morning Goods & Cookies (Sweet Biscuits) are among the mature categories expected to grow steadily over the forecast period. Even as rising levels of obesity are a concern for Australian consumers, the desire to treat oneself will help drive strong growth in the Cakes, Pastries & Sweet Pies category. Meanwhile, an increase in snacking will help drive growth in the Savory Biscuits category.
Country Context 
-          Australia's population is ageing and becoming increasingly multi-cultural
-          Food & Grocery growth will be concentrated in national chains
-          Food & Drinks specialists are preferred option for artisanal products
-          Public awareness regarding healthy diets and nutrition has increased
-          Australian consumers are concerned about value for money and health
-          Companies are innovating to target busy Australians with specific health needs
Sector Analysis
-          Rising weekly expenditure in Bakery & Cereals is driving growth
-          Cereals will increase in popularity as a breakfast meal
-          Fluctuating exchange rates have added complexity to the Australian Bakery & Cereals market
-          “Better for you” products and functional ingredients are driving value growth in the Bread & Rolls and Breakfast Cereals categories
Brands & Private Labels
-          A concentrated retail landscape has contributed to the high penetration of Private Labels
-          Price discounting and the Coles/Woolworths duopoly are driving Private Label share
-          Key brands by category
Packaging Insight
-          Bread & Rolls and Energy Bars’ high volume share is creating demand for Flexible Packaging Bags and Sachets
-          Rising consumption of Breakfast Cereals and Energy Bars will drive changes in packaging demand by 2017
Future outlook – key trends in Australia’s Bakery & Cereals sector
-          Demand for organic Bakery & Cereals will grow
-          “Natural” ingredient claims are important as consumers seek “better for you” products
-          Consumers will look for Bread & Rolls with specific health attributes
-          Private Label brands will grow across categories
Data Appendix & Summary Methodology
List of TablesNAList Of FiguresNA
Publisher Name : Canadean


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